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Learning the craft
Started digital marketing under a mentor and took my first freelance projects on the side. Small budgets, real accountability, and the fastest way to learn what actually moves a number.

I'm Sushant Rana, a project manager and business growth consultant based in Chandigarh, India. I started doing digital marketing in 2017, first learning under someone else while freelancing, then through full-time roles. I still hold a full-time job today, and alongside it I consult and deliver services independently under my own company, Sushant Rana.
That mix is deliberate. The job keeps me shipping large projects with real teams and real budgets every week. The consulting keeps me close to owners who need a revenue system, not a vendor. In between, I have delivered work for nine client brands across five countries, and I write about how those systems are built in my articles on revenue systems and lead quality.
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Started digital marketing under a mentor and took my first freelance projects on the side. Small budgets, real accountability, and the fastest way to learn what actually moves a number.
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Six and a half years running campaigns, websites and tracking for clients across four markets. Paid media, SEO, CRO, and the reporting that keeps all three honest.
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Leading cross-functional delivery across performance marketing, web development and CRM operations, turning business requirements into systems that ship on time.
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Alongside the job, I consult and deliver services independently under my own company, Sushant Rana. Senior-led engagements only, so the person you talk to is the person doing the work.
Nine businesses across renovation, overseas education, ecommerce, martial arts, legal services and fire safety engineering, in India, the UAE, Canada, Switzerland and the United States. Each one bought a different service, from a single ad account to a full website and revenue system.

Home & villa renovation · Dubai, United Arab Emirates
Paid acquisition for a Dubai home, apartment, office and villa renovation company, run across Google Ads and Meta Ads as a single budget and judged on leads the sales team could actually convert.
Result: ₹10 lakh monthly ad budget managed, delivering convertible leads from Google and Meta

Overseas education consulting · Dubai, UAE and India
Student enquiry generation for an overseas education consultancy operating out of the UAE and India, held at a steady daily volume for over a year rather than spiking and collapsing with each campaign.
Result: Around 15 leads per day sustained for the past year on roughly AED 3,000 a month in Meta Ads

Aviation & career training institute · Chandigarh, India
Built the website and online presence for Achievers Perfect Career Institute (APCI), Chandigarh, so students searching for aviation and career training in North India could find and evaluate it.
Result: Increased admissions across North India, with Himachal Pradesh the strongest source

D2C ethnic laces, trims and accessories · India
Built the Shopify store and the D2C brand around it, covering laces, trims, neck patches and wedding accessories, then scaled the storefront from no sales at all to a steady monthly run rate.
Result: From zero sales to ₹3 lakh per month on Shopify

Mixed martial arts & Jiu-Jitsu academy · Minneapolis and Saint Paul, Minnesota, USA
Membership enquiries for a Minnesota mixed martial arts and Jiu-Jitsu academy with gyms in Minneapolis and Saint Paul, delivered continuously through Google Ads and Meta Ads.
Result: Over one year of continuous lead delivery

Pharmaceutical API supply (B2B) · Switzerland
Replaced a static, low-traffic website with a modern B2B site for a Swiss pharmaceutical API supplier. The rebuild made the API portfolio clear to read and easy to navigate, which is what its online presence had been missing.
Result: Static site replaced with a modern, clearer website and a stronger online presence

Career training & education consulting · Mississauga, Ontario, Canada
A two-year engagement with a Mississauga-based education consultant covering the website build and the ongoing Google Ads and Meta Ads that fill enquiries for their PSW and skill-based programmes.
Result: Two years of continuous website and paid media work

Law firm · New Delhi, India
Rebuilt the firm's website from scratch and have handled maintenance and every technical requirement for the business for the last two years.
Result: Two years of ongoing website maintenance

Fire safety systems engineering · India
Search visibility and paid search for a fire safety engineering company that handles system maintenance, Form B audits, training and repairs. Multiple target keywords now rank on Google, with Google Ads carrying the intent SEO does not reach yet.
Result: 40–45 leads per month from SEO and Google Ads
Most businesses buy these separately and wonder why nothing compounds. Performance marketing, CRM automation and the website only work together when one person owns the whole chain from click to closed deal. These are the same six disciplines behind the revenue systems I build for clients.
Google Ads and Meta Ads built around pipeline, not impressions.
Zoho CRM, GoHighLevel and HubSpot: pipelines, workflows, and email, SMS and WhatsApp nurture.
Landing pages, offers and follow-up sequences that turn traffic into booked calls.
WordPress, Elementor and Shopify builds tuned for speed and conversion.
Google Tag Manager and GA4 set up so every rupee is traceable to a result.
Organic visibility and page-level testing compounding on top of paid.
Bachelor of Business Administration (BBA), Marketing Management.
Schooling before the BBA, where the discipline came from.
Working remotely with clients in India, the UAE, Canada, Switzerland and the United States.
Client sessions, campaign reviews, build sprints and the occasional stage. The day-to-day behind the results above.






Sushant Rana is a Project Manager and Business Growth Consultant based in India. He has been working in performance marketing since 2017, specializing in paid advertising, growth strategy, funnels, CRM, automation, and digital marketing. He currently works as a Project Manager while independently consulting businesses under his own brand, Sushant Rana.
Yes. The first consultation is a free 30-minute call. You describe the business, the goal and what you have already tried; Sushant asks questions and tells you honestly whether he can help. There is no charge and no obligation for that call.
Book through the consultation form on sushantrana.com or by emailing me@sushantrana.com. Calls run on weekday evenings India time and on weekends, which is what makes them workable for clients in Canada, Switzerland and the United States as well as India. You get a confirmed slot rather than a queue.
The first 30-minute consultation is free. After that, project work is quoted as a fixed fee once the scope is clear, and ongoing performance marketing, SEO or automation work is a monthly retainer scoped to the channels involved. You always know the number before any work starts, and there is no percentage-of-ad-spend billing.
Businesses that sell a considered purchase and need a repeatable enquiry pipeline: home renovation and contracting, overseas education consultants, aviation and career training institutes, D2C ecommerce brands, fitness and martial arts academies, real estate, law firms and professional services, and fire safety engineering and B2B suppliers. Those are the categories in the client work above, not a wish list.
Yes. Plenty of engagements start while an agency is already running the ad accounts. In that case the work is usually an audit and a second opinion: what the current setup is doing well, what is leaking budget, and what would have to change. There is no requirement to fire anyone to have the conversation.
Performance marketing on Google Ads and Meta Ads, CRM setup and marketing automation on Zoho, HubSpot and GoHighLevel, sales funnel strategy, WordPress and Shopify website development, conversion tracking with Google Tag Manager and GA4, SEO, and conversion rate optimisation.
Yalla Renovation, 4S Study Abroad, Achievers Perfect Career Institute (APCI), OurKnots, Warrior's Cove, Bazayan.ch, Touch Abroad, Trust Legal and Elixir Engineering, across India, the UAE, Canada, Switzerland and the United States.
Since 2017. He freelanced first while learning under a mentor, then spent six and a half years in-house as Digital Marketing Manager at House Of Web, and since March 2025 as Project Manager at WebIncline.
Yes. Current and past engagements include Warrior's Cove in Minnesota, USA, Touch Abroad in Mississauga, Canada, Bazayan.ch in Switzerland, and Yalla Renovation and 4S Study Abroad in Dubai, UAE, alongside Indian clients in Chandigarh Tricity and across North India.
Yes. He holds a full-time project management role and takes on consulting and service engagements independently under his own brand, Sushant Rana. Every engagement is senior-led, so the person on the call is the person doing the work.
Research takes about a week. Website builds run two to six weeks. Paid campaigns produce meaningful data in four to six weeks and stabilise over a quarter. SEO is slower, so expect movement over three to six months. Anyone promising rankings or ROAS in a week is guessing.
You do. Accounts, domains, CRM and analytics stay in your name with full admin access throughout the engagement and after it ends. Nothing is held hostage as a retention tactic.
One call. One engine. Strategy, ads, automation, and site, aligned to your revenue goal.
Book Free ConsultationNo obligation · Senior-led · 4 markets