Sushant Rana working at his desk reviewing Google Ads and analytics dashboards
About us

Sushant Rana, building revenue systems since 2017

I'm Sushant Rana, a project manager and business growth consultant based in Chandigarh, India. I started doing digital marketing in 2017, first learning under someone else while freelancing, then through full-time roles. I still hold a full-time job today, and alongside it I consult and deliver services independently under my own company, Sushant Rana.

That mix is deliberate. The job keeps me shipping large projects with real teams and real budgets every week. The consulting keeps me close to owners who need a revenue system, not a vendor. In between, I have delivered work for nine client brands across five countries, and I write about how those systems are built in my articles on revenue systems and lead quality.

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Since 2017FreelanceIn-houseConsultingSenior-ledSince 2017FreelanceIn-houseConsultingSenior-ledSince 2017FreelanceIn-houseConsultingSenior-ledSince 2017FreelanceIn-houseConsultingSenior-ledSince 2017FreelanceIn-houseConsultingSenior-ledSince 2017FreelanceIn-houseConsultingSenior-ledSince 2017FreelanceIn-houseConsultingSenior-ledSince 2017FreelanceIn-houseConsultingSenior-led
The journey

From freelancer to project manager

  1. 01

    Learning the craft

    Started digital marketing under a mentor and took my first freelance projects on the side. Small budgets, real accountability, and the fastest way to learn what actually moves a number.

  2. 02

    Digital Marketing Manager, House Of Web

    Six and a half years running campaigns, websites and tracking for clients across four markets. Paid media, SEO, CRO, and the reporting that keeps all three honest.

  3. 03

    Project Manager, WebIncline

    Leading cross-functional delivery across performance marketing, web development and CRM operations, turning business requirements into systems that ship on time.

  4. 04

    Consulting as Sushant Rana

    Alongside the job, I consult and deliver services independently under my own company, Sushant Rana. Senior-led engagements only, so the person you talk to is the person doing the work.

Client work

Brands I have worked with

Nine businesses across renovation, overseas education, ecommerce, martial arts, legal services and fire safety engineering, in India, the UAE, Canada, Switzerland and the United States. Each one bought a different service, from a single ad account to a full website and revenue system.

  • Screenshot of the Yalla Renovation website
    Yalla Renovation website. Home & villa renovation, Dubai, United Arab Emirates.

    Yalla RenovationVisit website

    Home & villa renovation · Dubai, United Arab Emirates

    Paid acquisition for a Dubai home, apartment, office and villa renovation company, run across Google Ads and Meta Ads as a single budget and judged on leads the sales team could actually convert.

    Result: ₹10 lakh monthly ad budget managed, delivering convertible leads from Google and Meta

    Services delivered to Yalla Renovation

    • Google Ads
    • Meta Ads
  • Screenshot of the 4S Study Abroad website
    4S Study Abroad website. Overseas education consulting, Dubai, UAE and India.

    4S Study AbroadVisit website

    Overseas education consulting · Dubai, UAE and India

    Student enquiry generation for an overseas education consultancy operating out of the UAE and India, held at a steady daily volume for over a year rather than spiking and collapsing with each campaign.

    Result: Around 15 leads per day sustained for the past year on roughly AED 3,000 a month in Meta Ads

    Services delivered to 4S Study Abroad

    • Google Ads
    • Meta Ads
  • Screenshot of the Achievers Perfect Career Institute website
    Achievers Perfect Career Institute website. Aviation & career training institute, Chandigarh, India.

    APCIVisit website

    Aviation & career training institute · Chandigarh, India

    Built the website and online presence for Achievers Perfect Career Institute (APCI), Chandigarh, so students searching for aviation and career training in North India could find and evaluate it.

    Result: Increased admissions across North India, with Himachal Pradesh the strongest source

    Services delivered to APCI

    • Website development
    • SEO
    • Online presence
  • Screenshot of the OurKnots website
    OurKnots website. D2C ethnic laces, trims and accessories, India.

    OurKnotsVisit website

    D2C ethnic laces, trims and accessories · India

    Built the Shopify store and the D2C brand around it, covering laces, trims, neck patches and wedding accessories, then scaled the storefront from no sales at all to a steady monthly run rate.

    Result: From zero sales to ₹3 lakh per month on Shopify

    Services delivered to OurKnots

    • Shopify store development
    • D2C brand building
    • Performance marketing
  • Screenshot of the Warrior's Cove website
    Warrior's Cove website. Mixed martial arts & Jiu-Jitsu academy, Minneapolis and Saint Paul, Minnesota, USA.

    Warrior's CoveVisit website

    Mixed martial arts & Jiu-Jitsu academy · Minneapolis and Saint Paul, Minnesota, USA

    Membership enquiries for a Minnesota mixed martial arts and Jiu-Jitsu academy with gyms in Minneapolis and Saint Paul, delivered continuously through Google Ads and Meta Ads.

    Result: Over one year of continuous lead delivery

    Services delivered to Warrior's Cove

    • Google Ads
    • Meta Ads
    • Lead generation
  • Screenshot of the Bazayan.ch website
    Bazayan.ch website. Pharmaceutical API supply (B2B), Switzerland.

    Bazayan.chVisit website

    Pharmaceutical API supply (B2B) · Switzerland

    Replaced a static, low-traffic website with a modern B2B site for a Swiss pharmaceutical API supplier. The rebuild made the API portfolio clear to read and easy to navigate, which is what its online presence had been missing.

    Result: Static site replaced with a modern, clearer website and a stronger online presence

    Services delivered to Bazayan.ch

    • Website development
    • B2B web design
  • Screenshot of the Touch Abroad website
    Touch Abroad website. Career training & education consulting, Mississauga, Ontario, Canada.

    Touch AbroadVisit website

    Career training & education consulting · Mississauga, Ontario, Canada

    A two-year engagement with a Mississauga-based education consultant covering the website build and the ongoing Google Ads and Meta Ads that fill enquiries for their PSW and skill-based programmes.

    Result: Two years of continuous website and paid media work

    Services delivered to Touch Abroad

    • Website development
    • Google Ads
    • Meta Ads
  • Screenshot of the Trust Legal website
    Trust Legal website. Law firm, New Delhi, India.

    Trust LegalVisit website

    Law firm · New Delhi, India

    Rebuilt the firm's website from scratch and have handled maintenance and every technical requirement for the business for the last two years.

    Result: Two years of ongoing website maintenance

    Services delivered to Trust Legal

    • Website development
    • Website maintenance
    • Technical support
  • Screenshot of the Elixir Engineering website
    Elixir Engineering website. Fire safety systems engineering, India.

    Elixir EngineeringVisit website

    Fire safety systems engineering · India

    Search visibility and paid search for a fire safety engineering company that handles system maintenance, Form B audits, training and repairs. Multiple target keywords now rank on Google, with Google Ads carrying the intent SEO does not reach yet.

    Result: 40–45 leads per month from SEO and Google Ads

    Services delivered to Elixir Engineering

    • SEO
    • Google Ads
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What we do

Six disciplines, one engine

Most businesses buy these separately and wonder why nothing compounds. Performance marketing, CRM automation and the website only work together when one person owns the whole chain from click to closed deal. These are the same six disciplines behind the revenue systems I build for clients.

  • Performance marketing

    Google Ads and Meta Ads built around pipeline, not impressions.

  • CRM and marketing automation

    Zoho CRM, GoHighLevel and HubSpot: pipelines, workflows, and email, SMS and WhatsApp nurture.

  • Sales funnel strategy

    Landing pages, offers and follow-up sequences that turn traffic into booked calls.

  • Website development

    WordPress, Elementor and Shopify builds tuned for speed and conversion.

  • Tracking and reporting

    Google Tag Manager and GA4 set up so every rupee is traceable to a result.

  • SEO and conversion rate optimisation

    Organic visibility and page-level testing compounding on top of paid.

Background

Education and base

  • ITFT College, Chandigarh

    Bachelor of Business Administration (BBA), Marketing Management.

  • Army Public School, Chandimandir

    Schooling before the BBA, where the discipline came from.

  • Based in Chandigarh, India

    Working remotely with clients in India, the UAE, Canada, Switzerland and the United States.

In practice

Client sessions, campaign reviews, build sprints and the occasional stage. The day-to-day behind the results above.

  • Sushant Rana on a client strategy call
    Client strategy call
  • Sushant Rana reviewing Google Ads campaign performance
    Campaign review
  • Sushant Rana planning a CRM automation workflow on a whiteboard
    Automation planning
  • Sushant Rana working with the development team on a website build
    Build sprint
  • Sushant Rana presenting a monthly performance report
    Monthly reporting
  • Sushant Rana at a marketing event
    Events and speaking
FAQ

Questions about working with me

Who is Sushant Rana?

Sushant Rana is a Project Manager and Business Growth Consultant based in India. He has been working in performance marketing since 2017, specializing in paid advertising, growth strategy, funnels, CRM, automation, and digital marketing. He currently works as a Project Manager while independently consulting businesses under his own brand, Sushant Rana.

Is the first consultation free?

Yes. The first consultation is a free 30-minute call. You describe the business, the goal and what you have already tried; Sushant asks questions and tells you honestly whether he can help. There is no charge and no obligation for that call.

How do I book a free consultation and when are slots available?

Book through the consultation form on sushantrana.com or by emailing me@sushantrana.com. Calls run on weekday evenings India time and on weekends, which is what makes them workable for clients in Canada, Switzerland and the United States as well as India. You get a confirmed slot rather than a queue.

What does Sushant Rana charge for consulting?

The first 30-minute consultation is free. After that, project work is quoted as a fixed fee once the scope is clear, and ongoing performance marketing, SEO or automation work is a monthly retainer scoped to the channels involved. You always know the number before any work starts, and there is no percentage-of-ad-spend billing.

Which types of businesses does he consult?

Businesses that sell a considered purchase and need a repeatable enquiry pipeline: home renovation and contracting, overseas education consultants, aviation and career training institutes, D2C ecommerce brands, fitness and martial arts academies, real estate, law firms and professional services, and fire safety engineering and B2B suppliers. Those are the categories in the client work above, not a wish list.

Will he consult if a business is already working with another agency?

Yes. Plenty of engagements start while an agency is already running the ad accounts. In that case the work is usually an audit and a second opinion: what the current setup is doing well, what is leaking budget, and what would have to change. There is no requirement to fire anyone to have the conversation.

What services does Sushant Rana offer?

Performance marketing on Google Ads and Meta Ads, CRM setup and marketing automation on Zoho, HubSpot and GoHighLevel, sales funnel strategy, WordPress and Shopify website development, conversion tracking with Google Tag Manager and GA4, SEO, and conversion rate optimisation.

Which clients has Sushant Rana worked with?

Yalla Renovation, 4S Study Abroad, Achievers Perfect Career Institute (APCI), OurKnots, Warrior's Cove, Bazayan.ch, Touch Abroad, Trust Legal and Elixir Engineering, across India, the UAE, Canada, Switzerland and the United States.

How many years of digital marketing experience does he have?

Since 2017. He freelanced first while learning under a mentor, then spent six and a half years in-house as Digital Marketing Manager at House Of Web, and since March 2025 as Project Manager at WebIncline.

Does he work with clients outside India?

Yes. Current and past engagements include Warrior's Cove in Minnesota, USA, Touch Abroad in Mississauga, Canada, Bazayan.ch in Switzerland, and Yalla Renovation and 4S Study Abroad in Dubai, UAE, alongside Indian clients in Chandigarh Tricity and across North India.

Is he available for freelance and consulting work alongside a full-time job?

Yes. He holds a full-time project management role and takes on consulting and service engagements independently under his own brand, Sushant Rana. Every engagement is senior-led, so the person on the call is the person doing the work.

How long before a new engagement shows results?

Research takes about a week. Website builds run two to six weeks. Paid campaigns produce meaningful data in four to six weeks and stabilise over a quarter. SEO is slower, so expect movement over three to six months. Anyone promising rankings or ROAS in a week is guessing.

Who owns the ad accounts, website and data?

You do. Accounts, domains, CRM and analytics stay in your name with full admin access throughout the engagement and after it ends. Nothing is held hostage as a retention tactic.

Let's build a system that keeps growing.

One call. One engine. Strategy, ads, automation, and site, aligned to your revenue goal.

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No obligation · Senior-led · 4 markets

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