Case Studies

Problems, strategies, and measured results.

Nine engagements across nine industries — each following the same arc: understand the buyer, fix the system, measure to revenue.

Manufacturing · B2B

Problem: A precision components manufacturer relied on trade shows and word of mouth. Enquiries were unpredictable and sales had no visibility on the next order.
Strategy: Positioned around lead time and certification — what buyers actually compare — and built search-led demand capture on Google and Microsoft Ads.
Execution: High-intent search, LinkedIn retargeting for procurement, a CRM pipeline with lead scoring, and quote-request pages built for engineers.

11.2× ROAS on the flagship campaign and a quoting pipeline sales now plans production around.

Healthcare

Problem: Bookings depended on referrals. A previous agency's campaigns generated calls, but mostly price shoppers who never showed.
Strategy: Shifted targeting from symptom keywords to treatment-decision keywords and rebuilt the offer around consultation quality.
Execution: Google Search with call tracking, per-branch location extensions, WhatsApp booking automation, and reminder workflows.

Cost per booked appointment down 47% and show-up rate up by a third in one quarter.

Education

Problem: An education brand spent heavily on Meta but counsellors said the leads never answered the phone.
Strategy: Introduced lead scoring and qualification at the form level — fewer, better leads — aligned to intake deadlines.
Execution: Meta lead-gen with qualifying forms, Google Search for course demand, CRM automation routing hot leads within five minutes.

2.8× more marketing-qualified leads at a 38% lower cost per enrolment conversation.

SaaS · B2B

Problem: A workflow SaaS had product-market fit, but every demo was hand-won by the founder on LinkedIn.
Strategy: Built a demand engine around the problem the product kills — manual reporting — rather than the feature list.
Execution: LinkedIn thought-leader ads, Google Search on category terms, a demo landing page, and HubSpot trial-nurture workflows.

Inbound demos grew from a handful a month to a consistent weekly pipeline at a sustainable CAC.

Construction

Problem: A contracting firm lost commercial tenders to better-presented competitors despite stronger delivery records.
Strategy: Treated the website and case documentation as sales infrastructure procurement teams could verify before shortlisting.
Execution: New project-portfolio website, downloadable capability statements, LinkedIn campaigns to developers, and tender-stage remarketing.

Shortlist rate on submitted tenders improved measurably within two quarters.

Fashion · D2C

Problem: A D2C fashion brand was profitable only during sales. Full-price sell-through was weak and repeat rates falling.
Strategy: Rebuilt the journey around collection storytelling and post-purchase flows instead of permanent promotions.
Execution: Meta catalog by margin, TikTok creative testing, Klaviyo repeat-purchase flows, and AOV-focused bundling on Shopify.

AOV up 24% and a growing share of full-price revenue.

Professional Services

Problem: A specialist law practice depended entirely on referrals with no way to grow beyond its network.
Strategy: Positioned around one high-value practice area and built search for the exact moments clients look for help.
Execution: Google Search with strict negatives, an intake form that pre-qualified case fit, and CRM automation for follow-up.

A steady flow of qualified consultations at a cost per case the partners signed off on.

Real Estate

Problem: A residential developer generated thousands of portal leads, but site visits — what sells apartments — stayed flat.
Strategy: Moved budget from portals to owned campaigns and made the site visit, not the lead, the conversion event.
Execution: Budget-qualifying forms on Google and Meta, WhatsApp automation for brochures and scheduling, and cost-per-visit reporting.

Cost per qualified site visit dropped sharply and the phase closed ahead of plan.

D2C · Wellness

Problem: A wellness D2C brand had saturated its home market; scaling spend pushed CAC past breakeven.
Strategy: Expanded to Canada and the UAE with localised offers and currency-specific pricing instead of copy-pasting campaigns.
Execution: Market-by-market launch on Meta and Google Shopping, CAD and AED budget management, server-side tracking, and localised pages.

Two new markets contributing revenue at an LTV/CAC of 3.6× within six months.

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