Search Campaigns
High-intent keyword campaigns with strict negative lists, built around what buyers type when they're ready.
Google Ads
Google Ads That Capture Demand, Not Just Clicks
Your buyers are already searching. Google Ads done well puts you in front of them at the exact moment of intent — and filters out everyone else.
The problem this solves
The problem with most Google Ads accounts
Most accounts I audit share the same faults: broad keywords burning budget on curiosity traffic, conversion tracking that counts page views as leads, and Performance Max campaigns left to optimise toward the wrong goal.
The result is a report full of clicks and a sales team asking where the customers are. Google rewards precision — in keywords, in tracking, and in what you tell the algorithm a conversion is worth.
What's included
Everything the engagement covers
Shopping & Performance Max
Feed optimisation through Merchant Center and PMax structures segmented by margin, not lumped together.
Demand Gen & Video
YouTube and Discover campaigns for audiences who match your buyers but haven't searched yet.
Remarketing
Segmented remarketing that treats a cart abandoner differently from a blog reader.
Conversion Tracking
GA4 and server-side tracking configured so campaigns optimise toward revenue events, not clicks.
Landing Page Strategy
Message-matched landing pages — the half of Google Ads performance that lives outside the ad account.
How I approach it
The working method
Audit & intent map
I map every keyword to a stage of buying intent and cut spend on terms that never convert.
Rebuild tracking
Conversions are redefined around qualified leads or purchases, with values passed back to the auction.
Restructure campaigns
Tight ad groups, message-matched ads and landing pages, budgets weighted by margin.
Optimise weekly
Search-term hygiene, bid strategy tuning, and creative testing on a fixed weekly cadence.
Results
What this looks like when it works
Representative outcomes from engagements using this approach.
0×
ROAS — B2B campaign
↓0%
Cost per acquisition
+0%
Conversion rate
FAQ
Common questions
Meaningful data in four to six weeks. Search campaigns targeting existing demand convert fastest; Demand Gen and video take longer to season. Anything faster than that is either luck or a very hot market.
Always. The account, the data, and the billing stay in your name. I work as a manager on your account — you can revoke access any day.
Yes, when it's fed clean conversion data and segmented sensibly. It fails when it's a dumping ground for the whole catalogue with 'purchases' it can't verify. That configuration difference is most of my job.
Enough to buy statistically useful data in your market — competitive CPCs vary wildly by industry. On the discovery call I'll give you a floor number for your specific keywords, not a generic one.
Let’s build a system that keeps growing.
One call. One engine. Strategy, ads, automation, and site — aligned to your revenue goal.
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