Education marketing services

Education marketing that brings you more student enquiries and admissions

I am Sushant Rana, and my team and I help coaching institutes, colleges, edtech brands and career consultants get a steady flow of student enquiries and admissions using Google Ads, Meta Ads and landing pages that convert. Do you have great courses but not enough students walking through the door? The problem is usually visibility, not quality.

Students and parents research online before they enrol anywhere. If your institute is not showing up when they search, they choose a competitor. We make sure you are the option they find, trust and sign up with.

Book your free education marketing callSee client work

Book your free education marketing call

Tell me about your courses and I will show you how to bring in more student enquiries.

  1. 1Contact
  2. 2Institute
  3. 3Goals
Phone number *

No obligation. Your details stay with me.

Years experience
8+Years experience
Ad spend managed
₹50L+Ad spend managed
Markets served
4Markets served
Best B2B ROAS
4×Best B2B ROAS
The problem

Why great institutes still have empty seats

Many institutes offer excellent teaching yet still struggle to fill their batches. They depend on word of mouth and old methods, while students and parents have moved online.

Before enrolling, people search, compare courses, read reviews and watch videos. If your institute is missing from that journey, you lose the student before you ever get a chance to speak to them. I put your courses in front of the right students at the right time.

  • Students search, compare, read reviews and watch videos
  • Missing from that journey means a lost student
  • Your courses in front of the right students
Book your free education marketing call
Enrolment journey checkSelf check

Follow a student from search to admission. Tick every step where your institute could be losing them.

Gaps ticked0 of 5

Nothing ticked. A free call still checks the steps that are hard to see from the inside.

Book your free education marketing call
Why it works

Why online marketing works so well for education

  • Students and parents research online

    People look up courses, coaching and colleges online before deciding. Showing up there puts you in front of ready to enrol students.

  • You can target by course and location

    I reach the exact students looking for your courses in your area, so your budget goes only to real prospects.

  • You fill seats predictably

    Instead of hoping for walk ins, ads and SEO give you a steady, predictable flow of enquiries you can count on.

  • It works around admission seasons

    I can plan and scale your campaigns around your intake cycles, so you capture demand exactly when it peaks.

What I do

How I bring you more student enquiries

Six pieces that work together, from the first course search to the counselling call. Pick one to see what it looks like.

Search adExample

Sponsored

yourinstitute.com

Your Course In Your City | Your Institute

What the course covers, why students choose you and one easy way to enquire.

Course detailsBook a demo classTalk to a counsellor

Google Ads for courses. I run ads that show your institute at the top of Google when students search for your courses and coaching.

Client work

Education brands we work with

Study abroad, aviation training and career training clients in the UAE, India and Canada. Pick one to see what we do for them.

4S Study Abroad website, a overseas education client of Sushant Rana
Meta Ads

4S Study Abroad

Overseas education · UAE and India

~15

Student enquiries every day

AED 3K

Monthly Meta Ads budget

For more than a year their Meta Ads have delivered roughly 15 student enquiries a day on about AED 3,000 a month. Counsellors can plan their week because the pipeline does not collapse between campaigns, and anything that starts to slip is flagged early.

Read the case study
The advantage

Why timing your campaigns to admission seasons wins

Education runs on cycles. Demand spikes around exam results, new sessions and intake deadlines, then settles. Many institutes miss this and spend the same all year.

I plan your marketing around these cycles. I build interest before the season, scale up hard during the peak when students are deciding, and capture demand while it is highest. This timing often makes the difference between a full batch and an empty one.

  • Build interest before the season
  • Scale up hard during the peak
  • Capture demand while it is highest
Book your free education marketing call
Admission season plannerExample

Pick a point in your intake cycle

Same spend all year

Timed to your intake

Before the season. I build interest before the season, so students already know your name when they start deciding.

Exam results, new sessions and intake deadlines set the rhythm.

Ads + CRM

Your ads only work properly when your CRM is connected

Google Ads learns from whatever you tell it a conversion is. If the only signal is a form fill, it goes and finds you more form fills, including the wrong numbers and the people who were only browsing.

So we connect your ads to your CRM. Each enquiry is saved with the ad it came from, your counsellors mark which students applied or enrolled, and those admissions flow back into Google Ads as conversions. From then on the platform goes after students who enrol, not just forms.

  • Ad click saved with every student enquiry
  • Counsellors mark applications and admissions in the CRM
  • Admissions sent back to Google Ads
  • Reports on cost per admission
Book your free education marketing call
What Google Ads learns fromExample

Four leads from this week's ads

  • Lead 1Fake numberNot counted
  • Lead 2Just browsingNot counted
  • Lead 3QualifiedSent to Google Ads
  • Lead 4PaidSent with sale value

Google Ads sees the 2 leads that mattered, so it goes after more people like your real customers.

How I work

My education marketing process

A clear process, not luck. Pick a stage to follow along, or read all five below.

  1. Step 01

    Discovery and goals

    I learn about your courses, your students and your intake goals, so we focus on the right enquiries.

    • Your courses and students
    • Your intake goals
    • The right enquiries

  2. Step 02

    Strategy

    I plan the right mix of ads, SEO and funnels for your courses and your budget, timed to your seasons.

    • Ads, SEO and funnels
    • Planned for your budget
    • Timed to your seasons

  3. Step 03

    Setup

    I build your campaigns, landing pages and lead capture and connect everything to your CRM.

    • Campaigns and landing pages
    • Lead capture
    • Connected to your CRM

  4. Step 04

    Optimize

    I improve your results every week, lowering your cost per enquiry and raising quality.

    • Weekly improvements
    • Lower cost per enquiry
    • Higher quality

  5. Step 05

    Report

    I send clear reports showing enquiries, admissions and cost per enquiry in plain language.

    • Enquiries and admissions
    • Cost per enquiry
    • Plain language
What you get

What is included when you work with me

You get a complete, done for you enquiry generation system for your institute. You always work directly with me.

Free marketing call

Want to fill your next batch with students?

Let me look at your courses and your goals and show you how we can bring you a steady flow of student enquiries. No pressure and no obligation.

Book your free education marketing call
Why me

Why education brands choose me

You talk to the person running your marketing, and every report is about enquiries, admissions and cost per enquiry.

  • You work directly with the expert

    You talk to the person running your marketing, with clear answers and fast replies.

  • Focus on real admissions

    I care about actual enquiries and admissions and your cost per enquiry, not clicks and vanity numbers.

  • Honest reporting

    I report on enquiries, admissions and cost per enquiry in plain language, so you always know your return.

Education businesses I work with

I help coaching and test prep institutes, colleges and universities, edtech and online course brands, career and study abroad consultants, and schools. Whether you enrol locally or online, I can bring you more students.

  • Coaching and test prep
  • Colleges and universities
  • Edtech and online courses
  • Career and study abroad consultants
  • Schools
  • Local businesses

Services behind your education marketing

The channels, pages and follow up that turn searches into admissions, each with its own page if you want the detail.

Common questions

Frequently asked questions about education marketing

Channels, seasons, budgets and follow up. If yours is not here, ask me on the call.

How do you get student enquiries for my institute?

I use Google Ads, Meta Ads and local SEO to reach students and parents searching for your courses, then use landing pages and funnels to turn them into enquiries.

Which channels work best for education?

Google Ads and Meta Ads work best, with local SEO adding free reach. Meta is strong for reaching students and parents, and Google captures active course searches.

How much should I spend on marketing?

It depends on your courses, your area and your intake goals. On our call I will suggest a realistic budget so you get enquiries without overspending.

How soon will I see enquiries?

Ads can bring enquiries within days, while SEO builds over a couple of months. Together they give you both fast and lasting results.

Do you do SEO or ads for education?

Both. I combine paid ads with local SEO because together they bring more students than either alone, and I balance them to fit your budget and seasons.

Can you promote a specific course?

Yes. I can build focused campaigns and landing pages for a single course or program, which works very well during admission drives.

Do you build landing pages for my courses?

Yes. I build focused landing pages for each course that turn clicks into enquiries and applications, instead of sending traffic to a busy website.

Can you run admission season campaigns?

Yes. I plan and scale your campaigns around your intake cycles, so you capture the most demand exactly when students are deciding.

Can you connect leads to my CRM?

Yes. I connect enquiries straight into your CRM or system, so your counsellors can follow up quickly, which greatly improves admissions.

Do you set up counselling or webinar funnels?

Yes. I set up funnels for free demos, webinars and counselling sessions, which are some of the best ways to convert students into admissions.

Can you help study abroad consultants?

Yes. I help study abroad and career consultants reach the right students and generate quality enquiries for their programs.

How do you improve lead quality?

I use clear targeting, honest ad messaging and qualifying questions on forms, so you get serious students rather than random clicks.

What will my cost per enquiry be?

It varies by course and area, but my goal is always to lower it over time while keeping quality high. I track it closely so you see the real return.

What reports will I get?

You get clear monthly reports showing enquiries, admissions and cost per enquiry, plus updates on the work done.

How do I get started?

Just book a free education marketing call using the button on this page. I will look at your courses and show you how to get more students.

Ready to fill your batches?

Let us talk about your courses and your goals and build a marketing plan that brings you a steady flow of student enquiries and admissions.

Book your free education marketing call

No obligation · Free marketing call

Book your free education marketing call