You reach real decision makers
You can target the exact people who approve budgets and make buying decisions, instead of hoping your message reaches them.
LinkedIn Ads for B2B
LinkedIn Ads services that bring you high quality B2B leads
I am Sushant Rana, and my team and I run LinkedIn Ads that reach the right professionals and bring you high quality B2B leads. Do you sell to other businesses and want to reach the decision makers who can actually say yes? LinkedIn is the best place to do that, and we can help.
LinkedIn is not the cheapest platform, but for the right business it brings some of the most valuable leads you can get. We run LinkedIn Ads for B2B companies across India, the US and Canada.
Book your free LinkedIn Ads consultation
Tell me about your business and your ideal client, and I will come to the call with a plan.
- 1Contact
- 2Ads
- 3Buyers
- Years experience
- 8+Years experience
- Ad spend managed
- ₹50L+Ad spend managed
- Markets served
- 4Markets served
- Best B2B ROAS
- 4×Best B2B ROAS
The basics
What LinkedIn Ads are and why they are different
LinkedIn Ads are paid ads shown to professionals on the LinkedIn platform. What makes LinkedIn special is that people list their real job title, company, industry and skills, so you can target buyers by exactly what they do for work.
This is something no other platform can match. If your ideal customer is a specific type of business owner, manager or decision maker, LinkedIn lets you put your message right in front of them.
- Target by real job title, company and industry
- Reach the people who approve budgets
- Built for B2B buying
Job titleCompanyIndustryCompany sizeSenioritySkills
YCYour companyPromoted
Your offer for decision makersLearn more
Shown in the feed of every in the industries and company sizes you pick.
Why it works
Why LinkedIn Ads are perfect for B2B
When you sell to other businesses, LinkedIn gives you something no other platform does: the buyer's real professional details.
Precise professional targeting
Target by job title, company, industry, company size and seniority. This level of business targeting is unique to LinkedIn.
Higher quality leads
The leads you get from LinkedIn are often more serious and better qualified, because they come from a professional setting.
Great for high value deals
If one new client is worth a large amount to you, LinkedIn is often the smartest place to spend your ad budget.
Ad types
The LinkedIn ad types I run for you
Each format does a different job, from the feed to the inbox. I pick the ones that fit your offer and your buyer. Pick one to see what it looks like.
YCYour companyPromoted
Your offer for decision makersLearn more
Sponsored Content. Single image or video ads that appear in the LinkedIn feed.
The most common and flexible format for reaching your audience.
YCYour companyPromoted
Benefit one
Benefit two
Benefit three
Your offer for decision makersSee more
Carousel ads. Multiple swipeable cards in one ad.
Great for telling a story or showing several benefits or services.
Your company
Get the free guide
Full nameTheir namePrefilled
Job titleTheir rolePrefilled
CompanyTheir companyPrefilled
Work emailTheir emailPrefilled
Filled in from their LinkedIn profile, so a busy professional enquires in one tap.
Lead Gen Forms. Forms that fill in automatically with the person's LinkedIn details. This makes it very easy for busy professionals to enquire.
Lifts your lead numbers.
YCYour companySponsored · Inbox
Hi, a personal note for you
Accept the inviteMessage ads. Ads delivered straight to the LinkedIn inbox of your target audience.
Useful for direct, personal offers and invites.
Text and dynamic ads. Smaller ads that appear on the side of LinkedIn.
A low cost way to stay visible to your audience.
Targeting
How I target the right people on LinkedIn
The power of LinkedIn is in its targeting. I build a clear picture of your ideal customer and reach them using the options below. Pick one to see how each layer narrows your audience.
- Job title and function
- Company and industry
- Company size
- Seniority and skills
Example audience layer
FounderMarketing headOperations manager
Job title and function. Reach people by their exact role, such as founder, marketing head or operations manager.
Example audience layer
Named companiesIndustries like your best clients
Company and industry. Target specific companies or whole industries that match your best clients.
Example audience layer
Small firmsGrowing companiesLarge enterprises
Company size. Focus on the size of business you serve best, from small firms to large enterprises.
Example audience layer
Senior decision makersSkills that show the need
Seniority and skills. Reach senior decision makers and people with the skills that show they need what you offer.
Every layer narrows the audience until only the people who can say yes are left.
Honest advice
Why LinkedIn costs more but can still be worth it
LinkedIn clicks and leads cost more than most other platforms. Many people see this and stop. That is a mistake for the right business.
The reason is simple. If one new client is worth a large amount to you, then paying more for a well targeted lead still gives you a strong return. I will always give you honest advice on whether LinkedIn is the right fit for your business and your budget.
Tick everything that is true for your business.
Fit signs ticked0 of 5
Nothing ticked yet. LinkedIn may not be the best fit, and on the call I will tell you honestly which platform suits you better.
LinkedIn could work for you. Let us check your deal value and budget together on the call.
LinkedIn looks like a strong fit. The next step is the right offer for the right person.
Ads + CRM
LinkedIn Ads only works properly when your CRM is connected
LinkedIn Ads learns from whatever you tell it a conversion is. If the only signal is a form fill, it goes and finds you more form fills, including the fake numbers and the people who were only browsing.
So on every account we connect the ads to your CRM. Each lead is saved with where it came from, your sales team updates the lead status, and the qualified leads and sales flow back into LinkedIn Ads as conversions, with their value. From then on the platform goes after buyers, not forms.
- Ad click saved with every lead
- Lead status synced from Zoho, HubSpot or GoHighLevel
- Qualified leads and sales sent back as conversions
- Reports on cost per qualified lead and cost per sale
Four leads from this week's ads
- Lead 1Form filled1 conversion
- Lead 2Form filled1 conversion
- Lead 3Form filled1 conversion
- Lead 4Form filled1 conversion
LinkedIn Ads sees 4 equal conversions, so it chases more form fills, including the junk ones.
- Lead 1Fake numberNot counted
- Lead 2Just browsingNot counted
- Lead 3QualifiedSent to LinkedIn Ads
- Lead 4PaidSent with sale value
LinkedIn Ads sees the 2 leads that mattered, so it goes after more people like your real customers.
How I work
My LinkedIn Ads process
Five clear stages, from defining your ideal buyer to lowering your cost per lead. Pick a stage to follow along.
Step 01
Goals and ideal customer
I learn your business and define exactly who your ideal buyer is, so we target the right people from the start.
- Business and goals
- Ideal buyer defined
- Deal value understood
Step 02
Audience build
I build tight, accurate audiences using LinkedIn's professional targeting, so your budget is not wasted on the wrong people.
- Job titles and functions
- Companies and industries
- Size and seniority
Step 03
Offer and creative
I craft a strong offer and clear message, because on LinkedIn the right offer to the right person is what drives leads.
- Offer shaped
- Copy written
- Creatives guided
Step 04
Launch and test
I launch your campaigns and test audiences, offers and formats to find what brings the best leads.
- Campaigns live
- Audiences and offers tested
- Formats compared
Step 05
Optimize and report
I improve the account, lower your cost per lead over time and send you clear reports in plain language.
- Cost per lead lowered
- Lead quality tracked
- Plain language reports
What you get
What is included in my LinkedIn Ads service
You get a complete, done for you LinkedIn Ads service built for B2B lead generation, and you always work directly with me.
Ideal customer research
A clear picture of exactly who your ideal buyer is, so we target the right people from the start.
Audience build
Tight, accurate audiences using LinkedIn's professional targeting, so your budget is not wasted on the wrong people.
Offer and copywriting
A strong offer and a clear message, because on LinkedIn the right offer to the right person is what drives leads.
Lead Gen Form setup
Forms that fill in from the person's profile, so busy professionals can enquire in seconds.
Tracking and weekly optimization
Conversion tracking on leads and lead quality, with audiences, offers and formats improved every week.
Clear monthly reports
Plain language reports on spend, leads, cost per lead and results, plus updates on anything important.
Free consultation
Want to reach decision makers on LinkedIn?
Let me learn about your business and your ideal client and show you how LinkedIn Ads can bring you high quality B2B leads. No pressure at all.
Why me
Why businesses choose me for LinkedIn Ads
The person who plans your ads is the person you talk to, and success is measured in clients won, not clicks.
You work directly with the expert
You talk to the person who plans and runs your ads, with fast replies and clear answers.
Focus on lead quality, not just volume
I care about bringing you leads that actually turn into clients, not just cheap clicks.
Honest reporting
I report on real results in plain language, so you always know what your budget is doing.
Businesses I run LinkedIn Ads for
B2B service providers, software and SaaS companies, consultants, recruitment and staffing firms, and businesses that sell high value products. If you sell to other businesses, LinkedIn can be a strong channel for you.
- B2B service providers
- Software and SaaS
- Consultants
- Recruitment and staffing
- High value products
Services that pair with LinkedIn Ads
LinkedIn often works best as part of a wider paid ads plan, with a landing page built for the offer.
Common questions
LinkedIn Ads questions, answered
Cost, targeting, lead quality and reporting. If yours is not here, ask me on the call.
What are LinkedIn Ads?
LinkedIn Ads are paid ads shown to professionals on LinkedIn. Because people share their real job details, you can target buyers by their role, company and industry, which is ideal for B2B.
Are LinkedIn Ads good for B2B?
Yes. LinkedIn is the best platform for B2B, because you can reach the exact decision makers who make buying choices, which you cannot do as precisely anywhere else.
Why are LinkedIn Ads more expensive than other platforms?
You are paying to reach high value professionals in a business setting. The cost per lead is higher, but the lead quality is often much higher too, so the return can still be strong.
How much budget do I need for LinkedIn Ads?
LinkedIn needs a higher budget than Facebook or Google to gather enough data. On our call I will give you an honest view of the budget you need to see real results.
What is a Lead Gen Form?
A Lead Gen Form is a LinkedIn ad form that fills in automatically with the person's professional details. It makes enquiring quick and easy, which brings you more leads.
Can you target specific job titles and companies?
Yes. I can target by job title, function, seniority, company, industry and company size, so your ads reach exactly the right people.
How soon will I see leads?
You can start getting leads in the first couple of weeks. Because B2B buying takes longer, I focus on lead quality and steady results rather than instant volume.
Are LinkedIn Ads good for small businesses?
They can be, if you sell to other businesses and your average deal is valuable. For low value or B2C products, other platforms are usually a better fit, and I will tell you honestly.
Do you create the ad creatives and copy?
Yes. I write the copy, craft the offer and guide the creatives so your ads speak clearly to busy professionals.
Can LinkedIn Ads help with hiring?
Yes. LinkedIn is excellent for reaching candidates with specific skills and roles, so it works well for recruitment and hiring campaigns.
What is Sponsored Content?
Sponsored Content is an ad that appears directly in the LinkedIn feed as a single image, video or carousel. It is the most common and flexible LinkedIn ad format.
How do you measure success on LinkedIn Ads?
I track leads, cost per lead and lead quality using conversion tracking, and I focus on the leads that actually turn into real business for you.
Can you run LinkedIn Ads for clients outside India?
Yes. I work with clients in the US, Canada and other countries and can target any professional audience you want to reach.
What reports will I get?
You get clear monthly reports in plain language showing spend, leads, cost per lead and results, plus updates on anything important.
How do I get started?
Just book a free LinkedIn Ads consultation using the button on this page. We will talk about your ideal client and I will show you how LinkedIn can bring you quality leads.
Ready to win more B2B clients?
Let us talk about your ideal customer and build a LinkedIn plan that brings you serious, high quality leads.
Book your free LinkedIn Ads consultationNo obligation · Free consultation