Case studies · Meta Ads

Meta Ads case studies, with the real numbers

Facebook and Instagram accounts my team and I run right now, for online stores and lead generation businesses in India, the UAE, Canada and the USA.

Every result here comes from the client's own ad account. Start with the full OurKnots story, then the other accounts below.

Book your free strategy callRead the OurKnots story
Meta Ads results at a glanceReal clients
  • OurKnotsD2C ecommerce5.13xMeta ROAS, Sep 2026
  • 4S Study AbroadOverseas education, UAE7,514Student enquiries, 24 months
  • Yalla RenovationHome renovation~₹10LMonthly Google + Meta budget
  • Warrior's CoveMartial arts academy1+ yrLeads without a break
OurKnots store sales, Sep 2026
₹3.84LOurKnots store sales, Sep 2026
OurKnots Meta ROAS
5.13xOurKnots Meta ROAS
4S enquiries a day
~154S enquiries a day
Countries
4Countries
Lead generation · UAE

4S Study Abroad: 7,514 student enquiries at AED 8.79

24 months of Meta Ads for a study-abroad consultancy. Hover the chart for any month.

4S Study Abroad on MetaOct 2024 to Sep 2026
Form leadsWhatsApp conversationsPartial month
Oct 2024Jan 2025Apr 2025Jul 2025Oct 2025Jan 2026Apr 2026Jul 2026Sep 2026
View as a table
MonthForm leadsWhatsApp conversations
Oct 20244450
Nov 20243030
Dec 20243370
Jan 20253560
Feb 20253350
Mar 2025––
Apr 2025650
May 20252360
Jun 20252590
Jul 202530147
Aug 2025318174
Sep 2025195113
Oct 2025276113
Nov 202595 *105
Dec 2025239192
Jan 2026195 *85
Feb 20263690
Mar 2026176146
Apr 2026232215
May 2026231220
Jun 2026142153
Jul 2026129138
Aug 2026124214
Sep 202689179

* Partial: part of that month's campaign list was outside the screenshot.

Overseas education · UAE

4S Study Abroad

AED 66.5K of Meta spend brought 5,372 form leads and 2,142 WhatsApp conversations. In year two, cost per WhatsApp conversation fell 42.5% on 20% less spend.

7,514

Student enquiries

AED 8.79

Per enquiry

AED 4.74

Per WhatsApp chat

-42.5%

WhatsApp cost, year on year

Read the full case study
Client work

More Meta Ads accounts we run right now

Lead generation for renovation, fitness and training brands. Pick one to see what we run for them.

Yalla Renovation website, a home renovation client of Sushant Rana
Google AdsMeta Ads

Yalla Renovation

Home renovation · Dubai, UAE

~₹10L

Monthly Google and Meta budget

Visits

Every lead judged on site visits

Renovation leads are expensive, and volume the sales team cannot close is wasted money. We run Google and Meta as one budget and judge it on leads that turn into site visits, so the team spends its time on real homeowners and villa owners.

Read the case study

More case studies

The same brands on other channels, and the service behind these results.

Common questions

Meta Ads case studies, answered

Which Meta Ads case studies are on this page?

OurKnots, a D2C laces and trims brand that went from a 0.72x to a 5.13x Meta ROAS, and 4S Study Abroad, a study-abroad consultancy in Dubai with 7,514 student enquiries at AED 8.79 each.

Are these real results?

Yes. Every result comes from the client's own ad account, with monthly screenshots on each case study.

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