You reach buyers ready to purchase
People on Amazon are already in shopping mode. Your ads reach them at the exact moment they are looking to buy, which brings strong conversion rates.
Amazon PPC management
Amazon PPC services that get your products to the top and sell more
I am Sushant Rana, and my team and I run Amazon ad campaigns that increase your sales while keeping your ad cost under control. Selling on Amazon but feeling lost in the crowd of other sellers? Amazon PPC is how you rise to the top and get seen by ready to buy shoppers.
Most Amazon shoppers never look past the first page, so if your product is not there, you are missing sales every day. We help sellers across India, the US and Canada win better placement, more orders and a healthier ACoS.
Book your free Amazon Ads audit
Tell me about your products and I will review your Amazon ad account for free.
- 1Contact
- 2Store
- 3Goals
- Years experience
- 8+Years experience
- Ad spend managed
- ₹50L+Ad spend managed
- Markets served
- 4Markets served
- Best B2B ROAS
- 4×Best B2B ROAS
The basics
What Amazon PPC is and why it matters
Amazon PPC, or pay per click advertising, lets you pay to place your products at the top of Amazon search results and on product pages. You only pay when a shopper clicks your ad.
This matters because Amazon is where people go when they are ready to buy, not just browse. Good ads put your product in front of these buyers, win sales, and even help push your product higher in the free organic results over time.
- Top of search and on product pages
- Pay only when a shopper clicks
- Ad sales help your organic rank too
SponsoredYour brand Your product, at the top of page one
Most shoppers never look past the first page. You only pay when a shopper clicks your ad.
Why it works
Why Amazon Ads are worth your money
Shoppers on Amazon are already in buying mode. Here is what well run ads give you.
Ads boost your organic rank too
More ad sales send a positive signal to Amazon, which can lift your product in the free search results as well. So your ads keep working even after you pause them.
You control your ad cost
With careful bidding and targeting, I keep your ACoS, the share of sales you spend on ads, at a healthy level, so your ads stay profitable.
It scales with your sales
Once a product is profitable on ads, we can push more budget behind it and grow your orders in a safe, steady way.
Ad types
The Amazon ad types I run for you
Each ad type puts your products in a different spot on Amazon. I use the right mix for your catalog and your goals. Pick one to see what it looks like.
SponsoredYour productTop of the Amazon results
Sponsored Products. The most common Amazon ad. These promote a single product in search results and on product pages.
They drive the majority of ad sales for most sellers.
LOGOSponsoredYour brand headline
Product one
Product two
Product three
Sponsored Brands. Ads that show your brand logo and several products at the top of search.
Great for brand awareness and sending shoppers to your store.
SponsoredYour product in actionA short video that plays right in the search results.
Sponsored Brands Video. Short video ads in search that grab attention and show your product in action.
A powerful way to stand out from other listings.
SponsoredYour product, shown on a product page
Also shown to shoppers on other websites, to bring them back.
Sponsored Display. Ads that follow shoppers on and off Amazon, including on product pages and other websites.
Useful for retargeting and reaching new buyers.
Targeting
How I target the right shoppers on Amazon
Good targeting is what keeps your ad cost healthy. I combine four methods so your products show to shoppers who are likely to buy, and not to the ones who never will. Pick one to see how it works.
- Keyword targeting
- Product and category targeting
- Automatic and manual campaigns
- Negative keywords
- Search term oneBrings profitable salesBid up
- Search term twoNew, still learningTesting
- Search term threeClicks, no salesBid down
Keyword targeting. I find the exact search terms your buyers use and bid on the ones most likely to bring profitable sales.
A competitor's product page
SponsoredYour productShown to shoppers who are comparing options
Product and category targeting. I place your ads on competitor product pages and in related categories, so you win shoppers who are comparing options.
- 1Automatic campaignAmazon finds new search terms
- 2Winners spottedThe terms that bring profitable sales
- 3Manual campaignWinners moved in, with full control of bids
Automatic and manual campaigns. I use automatic campaigns to discover new keywords, then move the winners into tight manual campaigns for better control.
- Search that never convertsWasted clicksBlocked
- Wrong product typeWrong shopperBlocked
- Your best search termProfitableKeep
Negative keywords. I add negative keywords to stop wasteful clicks on searches that do not convert, which protects your budget and lowers your ACoS.
The number that matters
Understanding ACoS and TACoS for real profit
ACoS, or advertising cost of sale, is the share of your ad sales that you spend on ads. A lower ACoS means more profit from each ad sale, so I work hard to keep it healthy for your margins.
TACoS, or total advertising cost of sale, looks at your ad spend against your total sales, including organic. This is the bigger picture number I watch to make sure your ads are truly growing your whole business, not just shifting sales around.
ACoS
Ad spend ÷ ad sales
Lower means more profit from each ad sale.
TACoS
Ad spend ÷ total sales
Includes organic sales. The bigger picture number.
Tick everything that sounds like your account.
Leaks ticked0 of 5
Nothing ticked yet. A free audit still checks the structure, bids and search terms behind your ACoS.
A leak or two. These are usually the first things I fix when I take over an Amazon account.
Your ACoS is very likely higher than it needs to be. Negatives and structure are where I would start.
How I work
My Amazon PPC process
Five clear stages, from auditing your listings to scaling the products that make money. Pick a stage to follow along.
Step 01
Account and listing audit
I review your account, your products and your listings to see what is working and what is holding back your sales.
- Account reviewed
- Products and listings checked
- What is holding sales back
Step 02
Keyword and competitor research
I study the best keywords and what your competitors are doing, so we target the right searches and products.
- Best search terms
- Competitor products
- Target list
Step 03
Campaign build and structure
I build a clean campaign structure that is easy to manage and control, which is the key to a low ACoS.
- Clean structure
- Auto and manual campaigns
- Negative keyword lists
Step 04
Bid and ACoS optimization
I adjust bids, add negatives and shift budget every week to lower your ad cost and grow profitable sales.
- Weekly bid changes
- New negatives added
- Budget to what sells
Step 05
Reporting and scaling
You get clear reports on sales, spend and ACoS. When a product is profitable, we scale it up carefully.
- Sales, spend and ACoS
- TACoS tracked
- Careful scaling
What you get
What is included in my Amazon PPC service
You get a complete, done for you Amazon advertising service. I handle the strategy, the setup, the daily work and the reporting, and you always work directly with me.
Keyword and competitor research
The best search terms for your products, and a clear view of what your competitors are doing.
Campaign build and structure
A clean campaign structure that is easy to manage and control, which is the key to a low ACoS.
Bid management and ACoS control
Bids adjusted and budget shifted every week to lower your ad cost and grow profitable sales.
Negative keyword work
Wasteful searches blocked so your budget only goes to clicks that can convert.
Listing improvement advice
Clear advice on titles, images and content, because even the best ads struggle if the listing is weak.
Clear reports
Reports showing sales, spend, ACoS, TACoS and your best products, plus updates whenever something important changes.
Free audit
Is your ACoS too high or your sales too low?
Let me take a free look at your Amazon ad account. I will show you where money is leaking and how we can grow profitable sales. No pressure at all.
Why me
Why Amazon sellers choose me
The person who manages your campaigns is the person you talk to, and success is measured in profit, not just sales.
You work directly with the expert
You talk to the person who plans and manages your campaigns, with fast replies and clear answers.
Focus on profit, not just sales
I care about your ACoS and your margins, not only your top line sales, so your growth is real and healthy.
Honest reporting
I report on sales, spend, ACoS and TACoS in plain language, so you always know what your money is doing.
Amazon sellers I work with
Private label brands, D2C sellers, resellers and businesses launching new products on Amazon. Whether you have one product or a full catalog, I can build a plan that grows your sales and protects your margins.
- Private label brands
- D2C sellers
- Resellers
- New product launches
Services that pair with Amazon Ads
Ecommerce sellers often run Amazon alongside Google Shopping, Google Ads and Meta Ads, with one plan across all of them.
Common questions
Amazon PPC questions, answered
ACoS, targeting, listings and reporting. If yours is not here, ask me on the call.
What is Amazon PPC?
Amazon PPC is pay per click advertising on Amazon. You pay only when a shopper clicks your ad, and your products get shown at the top of search results and on product pages where buyers can see them.
What is ACoS?
ACoS stands for advertising cost of sale. It is the share of your ad sales that you spend on ads. A lower ACoS means you keep more profit from every ad sale.
How much budget do I need for Amazon ads?
It depends on your products, your competition and your goals. Some sellers start small and scale up once we find profitable keywords. On our call I will suggest a realistic starting budget.
What is the difference between Sponsored Products and Sponsored Brands?
Sponsored Products promote a single product and drive most ad sales. Sponsored Brands show your logo and several products at the top of search and are great for brand awareness.
Do you optimize my product listings too?
I review your listings and give clear advice on titles, images and content, because even the best ads struggle if the listing is weak. A strong listing plus good ads is what really grows sales.
What is the difference between keyword and product targeting?
Keyword targeting shows your ad when people search certain words. Product targeting places your ad on specific product pages and categories, often your competitors', to win shoppers who are comparing.
How soon will I see results?
You can see clicks and sales within the first few days. The first few weeks are used to gather data and cut waste, so a lower ACoS and steady sales usually build from the first month.
Can you lower my ACoS?
Yes, this is a big part of my job. I do it by adding negative keywords, adjusting bids, improving campaign structure and moving budget to what actually sells.
What is the difference between automatic and manual campaigns?
Automatic campaigns let Amazon find keywords for you and are great for discovery. Manual campaigns give you full control over bids and targeting, which is where the real optimization happens.
What are negative keywords?
Negative keywords are searches you do not want to pay for. Adding them stops wasted clicks and lowers your ACoS, which protects your budget.
Do Amazon ads help my organic ranking?
Yes. More ad sales send a positive signal to Amazon, which can lift your product in the free search results over time. So your ads help even after they stop.
What reports will I get?
You get clear monthly reports showing sales, spend, ACoS, TACoS and your best products, plus updates whenever something important changes.
Can you work with sellers outside India?
Yes. I work with Amazon sellers in the US, Canada and other marketplaces, and I can manage your account from anywhere.
Can you fix my existing Amazon ad account?
Yes. This is a common request. I audit your account, find the waste and rebuild the structure so your ads become profitable again.
Do I need good reviews and a strong listing first?
It helps a lot. Ads bring shoppers, but reviews and a clear listing help turn those clicks into sales. I will point out what to fix first so your ad budget is not wasted.
How do I get started?
Just book a free Amazon Ads audit using the button on this page. I will review your account and show you how we can grow your sales and lower your ACoS.
Ready to sell more on Amazon?
Let us look at your products and your ad account together and build a plan that grows profitable sales. The first step is a simple, friendly call.
Book your free Amazon Ads auditNo obligation · Free Amazon Ads audit