Huge active audience
Billions of people use Facebook and Instagram every day. Your customers are already there, spending hours scrolling, which gives you plenty of chances to reach them.
Facebook and Instagram ads
Meta Ads services that turn Facebook and Instagram into a sales machine
I am Sushant Rana, and my team and I run Meta Ads that stop the scroll, reach the right people and turn attention into real customers. Want more leads and sales from Facebook and Instagram? That is what we help businesses do every day.
Facebook and Instagram run on the same ad system called Meta, so we manage both from one place with one clear strategy. We run Meta Ads for businesses across India, the UAE, the US and Canada, and I treat your budget like it is my own money.
Book your free Meta Ads strategy call
Tell me about your business and I will come to the call with ideas for your ads.
- 1Contact
- 2Ads
- 3Goals
- Years experience
- 8+Years experience
- Ad spend managed
- ₹50L+Ad spend managed
- Markets served
- 4Markets served
- Best B2B ROAS
- 4×Best B2B ROAS
The basics
What Meta Ads are and why they matter
Meta Ads are the paid ads you see on Facebook and Instagram. Both platforms are owned by Meta and share one powerful ad manager, so a single strategy can reach billions of active users.
The real power of Meta is its targeting. You can show your ads to people based on their age, location, interests, behaviour and past actions. This means your message reaches the people most likely to buy, not random viewers.
- Facebook and Instagram from one ad manager
- Targeting by age, location, interests and behaviour
- Reach people who already know you
AgeLocationInterestsBehaviourPast actionsLookalikes
YBYour businessSponsored
yourbusiness.comYour headline hereLearn more
Shown to: , on Facebook and Instagram, from one ad manager.
Why it works
Why Meta Ads work so well for business growth
When Meta Ads are set up correctly, they can bring a steady flow of leads and sales at a low cost. Here is why so many businesses rely on them.
Powerful, precise targeting
I can target people by interests, behaviour, location and life events, and even reach people who look like your best customers. This keeps your money focused on the right audience.
Great for leads and sales
Meta Ads work for both service businesses that need leads and online stores that need sales. The same system can do both when the strategy is right.
Visual and video friendly
Images, videos, reels and carousels grab attention fast. This makes Meta perfect for showing off your product and building trust quickly.
Placements
Where your Meta Ads will appear
Meta shows your ads in many places across Facebook and Instagram. I choose the best placements for your goals and let the system spend where it performs best. Pick one to see it on a phone.
Feed
Your businessSponsored
Your offerShop now
Facebook and Instagram feeds. Your ads appear as people scroll through their main feed, which is where most attention and action happens.
Your business · Sponsored
Short, punchy video
Learn moreStories and Reels. Full screen ads between stories and reels. These are perfect for short, punchy video that grabs attention fast.
Search
Sponsored
Explore and Marketplace. Extra placements that help you reach people while they browse and shop, giving you more chances to be seen.
Ad types
The Meta ad types I run for you
Different goals need different ad formats. I plan and build the right ones for your business. Pick one to see what it looks like.
YBYour businessSponsored
yourbusiness.comYour headline hereLearn more
Image ads. Simple, clean single image ads that deliver a strong message fast.
Great for offers and clear promotions.
YBYour businessSponsored
0:15
yourbusiness.comYour headline hereWatch more
Video ads. Short videos that tell your story, show your product and build trust.
Video is one of the strongest formats on Meta.
YBYour businessSponsored
Product one
Product two
Product three
yourbusiness.comYour headline hereShop now
Carousel ads. Multiple images or products in one swipeable ad.
Perfect for showing a range of products or steps.
Your business
Get a free quote
Full name
Phone number
Filled in right inside Facebook or Instagram, without leaving the app.
Lead form ads. Ads that collect a name, email and phone number right inside Facebook or Instagram, without the person leaving the app.
Excellent for service businesses.
From your store catalog
Product one
Shop now
Product two
Shop now
Product three
Shop now
The right products, picked from your catalog for each shopper.
Catalog and collection ads. Product ads pulled from your store catalog that show the right products to the right shoppers.
Ideal for ecommerce.
- 1Someone visits your site or engages with your page
- 2They leave without buying
- 3They see your ad on Facebook or Instagram
- 4They come back and buy
Retargeting ads. Ads that follow up with people who visited your site or engaged with your page but did not buy.
One of the cheapest ways to win back sales.
Client work
Meta Ads accounts we run right now
Real businesses in the UAE, India, the USA and Canada. Pick one to see what we run for them and what it delivers.
ShopifyMeta AdsGoogle Ads
OurKnots
D2C ecommerce · India
₹3.84L
Store sales, Sep 2026
5.13x
Meta ROAS, up from 0.72x
A range of laces, trims and wedding accessories with no online sales at all. We built the Shopify store, then turned its ads around: from a 0.72x Meta ROAS in February 2025 to 152 orders and ₹3.84 lakh of store sales in September 2026.
Read the case study
Meta Ads
4S Study Abroad
Overseas education · UAE and India
~15
Student enquiries every day
AED 3K
Monthly Meta Ads budget
For more than a year their Meta Ads have delivered roughly 15 student enquiries a day on about AED 3,000 a month. Counsellors can plan their week because the pipeline does not collapse between campaigns, and anything that starts to slip is flagged early.
Read the case study
Google AdsMeta Ads
Yalla Renovation
Home renovation · Dubai, UAE
~₹10L
Monthly Google and Meta budget
Visits
Every lead judged on site visits
Renovation leads are expensive, and volume the sales team cannot close is wasted money. We run Google and Meta as one budget and judge it on leads that turn into site visits, so the team spends its time on real homeowners and villa owners.
Read the case study
Google AdsMeta Ads
Warrior's Cove
Martial arts academy · Minnesota, USA
1+ yr
Leads coming in without a break
2
Gyms: Minneapolis and Saint Paul
Membership enquiries are the lifeblood of the business. We have kept Google Ads and Meta Ads delivering leads continuously for over a year, run from India, with clear reporting and changes flagged before they have to ask.
WebsiteGoogle AdsMeta Ads
Touch Abroad
Career training · Ontario, Canada
2 yrs
Working together
1
Owner for the site and the ads
We built the website and have run the Google Ads and Meta Ads that fill enquiries for their PSW and skill based programmes ever since. One person owning both means nothing falls between two vendors, and every intake starts with a full list of people to call.
The secret
Why the creative is the most important part on Meta
On Meta, the image or video you use matters more than almost anything else. A boring ad will fail even with perfect targeting, while a strong scroll stopping ad can bring cheap leads and sales.
That is why I put so much care into your creatives and copy. I plan a clear message, guide the images and videos, and test many versions to find the ones that truly work. This is often the difference between ads that lose money and ads that make it.
- A clear message planned first
- Images and videos guided, not left to chance
- Many versions tested to find the winners
Tick everything that sounds like your ads today.
Problems ticked0 of 5
Nothing ticked yet. A free strategy call still checks the creatives, targeting and tracking behind your results.
A problem or two. Weak creatives, wrong targeting and broken tracking are the usual reasons Meta Ads do not work.
Your ads are very likely losing money. I would fix the creative and the tracking first.
Ads + CRM
Meta Ads only works properly when your CRM is connected
Meta Ads learns from whatever you tell it a conversion is. If the only signal is a form fill, it goes and finds you more form fills, including the fake numbers and the people who were only browsing.
So on every account we connect the ads to your CRM. Each lead is saved with where it came from, your sales team updates the lead status, and the qualified leads and sales flow back into Meta Ads as conversions, with their value. From then on the platform goes after buyers, not forms.
- Ad click saved with every lead
- Lead status synced from Zoho, HubSpot or GoHighLevel
- Qualified leads and sales sent back as conversions
- Reports on cost per qualified lead and cost per sale
Four leads from this week's ads
- Lead 1Form filled1 conversion
- Lead 2Form filled1 conversion
- Lead 3Form filled1 conversion
- Lead 4Form filled1 conversion
Meta Ads sees 4 equal conversions, so it chases more form fills, including the junk ones.
- Lead 1Fake numberNot counted
- Lead 2Just browsingNot counted
- Lead 3QualifiedSent to Meta Ads
- Lead 4PaidSent with sale value
Meta Ads sees the 2 leads that mattered, so it goes after more people like your real customers.
How I work
My Meta Ads management process
Five clear stages, from understanding your goals to scaling the ads that make money. Pick a stage to follow along.
Step 01
Goals and audit
I learn your business, your goals and your current results, so I know what a good outcome looks like for you.
- Business and goals
- Current results reviewed
- What good looks like
Step 02
Audience and creative strategy
I plan who to target and what to say, then map out the images and videos that will stop the scroll.
- Who to target
- What to say
- Images and videos mapped
Step 03
Pixel and tracking setup
I set up the Meta Pixel and conversion tracking so every lead and sale is counted correctly. This is the part most people get wrong.
- Meta Pixel installed
- Conversion events
- Leads and sales counted
Step 04
Launch and test
I launch your campaigns and test different audiences and creatives to quickly find the winners.
- Campaigns live
- Audiences tested
- Creatives tested
Step 05
Optimize and scale
I improve the account every week and carefully scale the ads that bring profit, so your results keep climbing.
- Weekly improvements
- Profitable ads scaled
- Steady growth
What you get
What is included in my Meta Ads service
You get a complete, done for you service for Facebook and Instagram ads. I handle the strategy, the setup, the testing and the reporting, and you always work directly with me.
Audience research
I plan who to target using interests, behaviour, location and lookalike audiences based on your best customers.
Ad copy and creative direction
Clear, benefit driven copy, and a plan for exactly what your images and videos should show.
Meta Pixel and event setup
The Meta Pixel and conversion events set up so every lead and sale is counted correctly.
Campaign build
Campaigns built with the right placements and ad types for your goal, whether that is leads or sales.
Weekly optimization and retargeting
Audiences and creatives tested and improved every week, with retargeting to win back people who did not buy.
Clear monthly reports
Plain language reports showing spend, leads, sales and return, plus updates whenever something important changes.
Free strategy call
Want more leads and sales from Facebook and Instagram?
Let me look at your business and your goals and show you how Meta Ads can bring you real customers. No pressure and no obligation.
Why me
Why businesses choose me for Meta Ads
The person who plans your ads is the person you talk to, and the work starts with the creative, not just the settings.
You work directly with the expert
You talk to the same person who plans and runs your ads. Fast replies and clear answers every time.
Creative first approach
I focus on strong creatives and messaging, which is what really drives results on Meta, instead of only playing with settings.
Honest reporting
I report on leads, sales and profit in plain language, so you always know what your money is doing.
Businesses I run Meta Ads for
Ecommerce brands, coaches and course creators, healthcare and dental clinics, real estate, local services, restaurants and B2C businesses. If your customers use Facebook or Instagram, and almost everyone does, Meta Ads can work for you.
- Ecommerce brands
- Coaches and course creators
- Healthcare
- Dental clinics
- Real estate
- Local services
- Restaurants
- B2C businesses
Services that pair with Meta Ads
Meta Ads are one part of a full paid ads plan. These are the channels and pages that work alongside them.
Common questions
Meta Ads questions, answered
Budgets, the Meta Pixel, creatives and reporting. If yours is not here, ask me on the call.
What are Meta Ads?
Meta Ads are the paid ads that run on Facebook and Instagram. Both platforms share one ad system called Meta, so a single strategy can reach people across both.
What is the difference between boosting a post and running proper Meta Ads?
Boosting is a simple, limited option that mostly buys likes. Proper Meta Ads use full targeting, tracking and creative testing to bring real leads and sales. The results are very different.
How much budget do I need for Facebook and Instagram ads?
It depends on your goals and your industry. Some clients start small and scale up once we see profit. On our call I will suggest a realistic starting budget for your market.
How soon will I see results?
Meta Ads can start bringing leads within the first few days. The first two to four weeks are used to test and learn, so stable results usually build from the first month.
What is the Meta Pixel and why do I need it?
The Meta Pixel is a small piece of code on your website that tracks what visitors do. It lets Meta learn who your buyers are and lets you retarget people, which greatly improves your results.
Can Meta Ads work for ecommerce?
Yes, very well. I use catalog ads, retargeting and smart audiences to bring ready to buy shoppers to your products and track every sale.
Can Meta Ads get me leads for a service business?
Yes. Lead form ads and strong landing pages can bring a steady flow of enquiries for service businesses, often at a low cost per lead.
Do you create the images and videos?
I guide and direct your creatives and write the copy. I plan exactly what the images and videos should show, and I can work with your designer or with simple assets you already have.
What is retargeting on Meta?
Retargeting shows ads to people who already visited your site or engaged with your page but did not buy. It is one of the cheapest and most profitable types of Meta Ads.
Why did my previous Facebook ads not work?
Usually it is one of three reasons: weak creatives, wrong targeting or broken tracking. I check all three, fix the real problem and rebuild the account the right way.
Which is better for my business, Facebook or Instagram?
Most businesses do best using both, since they share one system. I let the data decide where your budget performs best, rather than guessing.
Do you write the ad copy?
Yes. I write clear, benefit driven copy and test different versions to find the ones that bring the most action.
How do you target the right audience?
I use interests, behaviour, location and lookalike audiences based on your best customers. Then I test and refine until we find the audiences that convert.
Can you run lead form ads?
Yes. Lead form ads collect contact details right inside Facebook and Instagram, which makes it easy for people to enquire and easy for you to follow up.
What reports do I get?
You get clear monthly reports in plain language showing spend, leads, sales and return, plus updates whenever something important changes.
How do I get started?
Just book a free Meta Ads strategy call using the button on this page. We will talk about your goals and I will show you how Facebook and Instagram ads can grow your business.
Let us grow your business on Facebook and Instagram
You have seen how I work. The next step is a simple chat about your goals to see if we are the right fit.
Book your free Meta Ads strategy callNo obligation · Free strategy call