Case study · Meta Ads

OurKnots on Meta: from 0.72x to 5.13x ROAS

OurKnots sells fabric laces, borders and trims through its Shopify store, which took its first order in November 2024. In February 2025 its Meta Ads spent ₹32.7K to bring back ₹23.4K. My team and I rebuilt the account month by month, and in September 2026 the store did ₹3.84 lakh from 152 orders, with Meta reporting a 5.13x ROAS.

Sales come from Shopify, ad numbers from Meta Ads Manager and Google Ads, and the campaigns are still running. Hover the chart to follow the journey month by month.

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OurKnots, from the first orderNov 2024 to Sep 2026
Shopify total salesAd spend, Meta + Google
Nov 2024Feb 2025May 2025Aug 2025Nov 2025Feb 2026May 2026Aug 2026Sep 2026

Sales from Shopify. Ad spend from Meta Ads Manager plus Google Ads (Google from Jan 2026). Hover or tap a month.

View as a table
MonthShopify total salesAd spend, Meta + Google
Nov 2024₹10–
Dec 2024₹29.7K–
Jan 2025₹47.3K₹21.6K
Feb 2025₹20.3K₹32.7K
Mar 2025₹86.2K₹18.8K
Apr 2025₹54.6K₹17.7K
May 2025₹50.5K–
Jun 2025₹58.0K₹25.3K
Jul 2025₹24.9K₹32.1K
Aug 2025₹76.3K₹41.5K
Sep 2025₹98.9K₹60.3K
Oct 2025₹1.54L₹65.5K
Nov 2025₹94.0K₹53.7K
Dec 2025₹95.3K₹52.9K
Jan 2026₹1.01L₹49.4K
Feb 2026₹1.57L₹61.3K
Mar 2026₹1.66L₹66.6K
Apr 2026₹2.26L₹68.0K
May 2026₹1.81L₹69.3K
Jun 2026₹2.45L₹82.0K
Jul 2026₹2.81L₹97.3K
Aug 2026₹3.07L₹81.9K
Sep 2026₹3.84L₹79.7K
Store sales, Sep 2026
₹3.84LStore sales, Sep 2026
Orders, Sep 2026
152Orders, Sep 2026
Meta ROAS, Sep 2026
5.13xMeta ROAS, Sep 2026
Store sales every month in 2026
₹1L+Store sales every month in 2026
The real struggle

A year of thin, unstable returns

This did not start as a success story. For most of 2025 the account spent money without a clear engine behind it.

Catalogue, engagement and messenger campaigns brought reach and chats but very few purchases. Sale pushes for Holi, summer and June worked for a month and faded the next. Even when spend rose to ₹60K a month in September 2025, every rupee returned only about ₹1.80.

  • Feb 2025: ₹32.7K spent for 12 purchases, a 0.72x ROAS
  • Feb 2025: a ₹32K budget split across eight campaigns at once
  • Jun 2025 hit 3.02x, then July fell back to 1.57x
  • Jan 2026: a post festive dip to 1.75x
Then and nowFrom Meta Ads Manager
MonthFeb 2025Sep 2026
Ad spend₹32.7K₹70.6K
Purchases12118
Revenue from Meta₹23.4K₹3.62L
ROAS0.72x5.13x
Cost per purchase₹2.7K₹598

A little over twice the spend, almost ten times the purchases and over fifteen times the revenue.

Meta, Google and the store

Why we judge on Shopify, not the ad platforms

Add up what Meta and Google each report for September 2026 and you get more than the store actually sold. That is normal: a shopper who clicked a Meta ad and a Google ad before buying is counted by both.

So the account is judged on Shopify: everything the store sold, divided by everything spent on ads. In September 2026 that blended number was 4.82x.

  • Meta and Google numbers overlap
  • Shopify is the single source of truth
  • Budget moves on blended ROAS, not platform ROAS
September 2026, three viewsReal numbers
  • Shopify, what the store sold152 orders₹3.84L
  • Meta reports118 purchases₹3.62L
  • Google Ads reports, about43.91 conversions₹1.27L
  • Blended ROASStore sales ÷ ₹79.7K of ad spend4.82x
What we changed

Four changes that turned the account around

No single trick. A simpler account, better creative and decisions made on real revenue.

Milestones

From one order to ₹3.84 lakh a month

Not a straight line. These are the months that mattered.

  1. 01Nov 2024The first orderThe Shopify store took its very first order. December brought 8 more.
  2. 02Feb 2025The low point₹32.7K spent across catalogue, engagement and messenger campaigns for 12 purchases worth ₹23.4K: a 0.72x ROAS.
  3. 03Jun 2025The first 3x monthOne focused sale campaign did ₹76.4K from ₹25.3K of spend, a 3.02x ROAS. July slipped back to 1.57x.
  4. 04Sep 2025Meta crosses ₹1 lakh in a month72 purchases worth ₹1.09L, still at a thin 1.80x ROAS as spend climbed to ₹60.3K.
  5. 05Oct 2025The store crosses ₹1 lakh in a month126 orders and ₹1.54 lakh of total sales in the Diwali month, the store's first ₹1 lakh month.
  6. 06Jan 2026₹1 lakh plus, every monthFrom January 2026 the store has crossed ₹1 lakh of sales every single month, and Meta alone has reported over ₹1.28 lakh a month since February.
  7. 07Jul 2026100+ purchases in a month116 purchases worth ₹2.79L on ₹88.3K of spend.
  8. 08Sep 2026The record month152 orders and ₹3.84 lakh of store sales. Meta reported 118 purchases worth ₹3.62L at 5.13x, and the best sale campaign returned 9.94x.
Proof

Every month, straight from Meta Ads Manager

The campaigns view for each month. Campaign names and the ad account are blurred; every number is as Meta reports it. Pick a month, then click the screenshot to open it full size.

OurKnots Meta Ads Manager campaigns view for Sep 2026, campaign names blurred

Sep 2026. Spend ₹70.6K · 118 purchases · ₹3.62L revenue · ROAS 5.13x

The method

How we lift ROAS in the first 60 days

The same playbook we would run on a new account. The aim of the first 60 days is not a spike, it is a stable, scalable ROAS floor to push budget into.

  1. Step 01

    Audit and clean base

    A full account, pixel, Conversions API and event quality audit. Tracking gaps are fixed first, redundant campaigns are cut, and a daily Shopify versus Meta tracker is set up.

    • Pixel and CAPI audit
    • Campaigns consolidated
    • Daily revenue tracker

  2. Step 02

    Establish the ROAS floor

    A lean prospecting and retargeting structure with three to five tested creative angles, left to exit the learning phase cleanly.

    • Lean structure
    • 3 to 5 creative angles
    • Winning offer found

  3. Step 03

    Compound the winners

    Double down on winning creative and audiences, retire tired ads before costs drift up, and add bundles or threshold offers to raise revenue per order.

    • Winners scaled
    • Fatigue caught early
    • AOV levers added

  4. Step 04

    Scale without breaking

    Budget rises in controlled steps on proven campaigns, watching frequency and marginal ROAS, with an always on creative pipeline behind it.

    • Controlled budget steps
    • Marginal ROAS watched
    • Documented structure
What moved the needle

What made the difference in September 2026

The record month, campaign by campaign.

  • One ABO sale campaign at 9.94x

    ₹89.1K of purchases from ₹8,965 of spend, the controllable sale campaign that came out of consolidating the old sprawl.

  • The workhorse at 5.52x

    The core sale campaign drove 44 purchases worth ₹1.32 lakh from ₹24K of spend.

  • Awareness for ₹3K

    The video awareness campaign reached 1.08 million people for about ₹3K, keeping retargeting full and prospecting cheap.

How we work with you

Your account, your money, full visibility

100% of advertising spend is billed directly to your own Meta Ads account. Campaigns run inside your Meta Business Manager, Meta charges your payment method directly, and media spend is never routed, marked up or resold. Our fee is separate from media.

  • Account ownership: always yours
  • Media billing: direct to your Meta account
  • Reporting: weekly and monthly, reconciled to revenue
  • Creative testing: always on
  • Tracking: pixel and CAPI, audited
  • First 60 days: stabilise, then scale
Ad spend billingConfirmed
  • 100% of ad spend billed to your own Meta Ads account
  • Campaigns run in your Business Manager, so you keep full ownership
  • Meta charges your card directly. Spend is never marked up or resold
  • Our fee is separate from media, every rupee of budget goes to Meta

More from this account

OurKnots also runs Google Ads alongside Meta. The services behind these results:

Common questions

OurKnots on Meta Ads, answered

What ROAS does OurKnots get from Meta Ads?

Meta reported a 5.13x ROAS in September 2026, up from 0.72x in February 2025.

How much does the OurKnots store sell in a month?

₹3.84 lakh of store sales from 152 orders in September 2026, its record month. The store has crossed ₹1 lakh of sales every month since January 2026.

Why is blended ROAS different from Meta ROAS?

Meta and Google both take credit for some of the same orders, so their numbers overlap. The account is judged on Shopify: everything the store sold divided by everything spent on ads, which was 4.82x in September 2026.

Are these numbers real?

Yes. Every month is backed by a Meta Ads Manager screenshot on this page, with campaign names and the ad account blurred.

Your turn

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