Performance marketing

Performance marketing services that turn ad spend into real sales

I am Sushant Rana, and my team and I plan, run and improve paid ad campaigns built around one clear goal, real business growth. Spending money on ads every month and still not getting enough leads or sales? That is the exact problem we solve. We do not chase likes and empty clicks. Every campaign is judged on the numbers that pay your bills, like qualified leads, sales and return on ad spend.

Whether you are starting your first campaign or trying to rescue ads that have stopped working, we help you get more out of every rupee and every dollar you spend. We work with businesses across India, the UAE, the US and Canada, and I treat your ad budget like it is my own money.

Book your free performance marketing strategy call

Tell me about your business and your ads, and I will come to the call with a plan.

  1. 1Contact
  2. 2Ads
  3. 3Goals
Phone number *

No obligation. Your details stay with me.

Years experience
8+Years experience
Ad spend managed
โ‚น50L+Ad spend managed
Markets served
4Markets served
Best B2B ROAS
4ร—Best B2B ROAS
The basics

What performance marketing really means

Performance marketing is a type of paid advertising where you only invest in actions that matter to your business. Instead of paying for a vague idea of brand awareness, you pay for measurable results such as clicks, leads, calls, sign ups and sales. Every part of the campaign is tracked, so you always know what you are getting for your money.

This is very different from old school advertising where you spend a big amount and simply hope it works. With performance marketing, I can see which ad, which keyword and which audience brought you a sale. Then I put more budget behind what works and cut what does not. That is how your results keep getting better month after month.

  • Pay for clicks, leads, calls, sign ups and sales
  • Every ad, keyword and audience tracked
  • More budget behind what works, less behind what does not
Book your free performance marketing strategy call
Where your budget goesExample

This month's ads

  • Ad oneBrought a saleMore budget
  • Keyword twoBrought leads and callsKeep running
  • Audience threeClicks, but no salesBudget cut

You see which ad, keyword and audience brought a sale, so the budget moves to what works.

Why it works

Why performance marketing is worth your money

Most business owners come to me because they want faster and clearer results than they get from other channels. Here is what performance marketing gives you when it is set up the right way.

  • You get traffic fast

    SEO is powerful, but it takes months to build. Paid ads can put your business in front of ready to buy customers within a day of going live. This makes it perfect for new launches, offers and businesses that need leads right now.

  • You reach the right people only

    I can show your ads only to the people who are most likely to buy from you, based on their location, age, interests, job role and even the exact words they type into Google. You stop wasting money on the wrong audience.

  • Everything is measurable

    You will always know your cost per lead, your cost per sale and your return on ad spend. There is no guessing. This clear data helps us make smart decisions and grow your account with confidence.

  • It scales with your business

    When a campaign is profitable, we can carefully increase the budget and get more of the same result. So as your business grows, your ads can grow with it without losing quality.

Channels I run

The paid advertising channels I manage for you

Every business needs a different mix of platforms. Some do best on Google, some on social media, some on marketplaces. I plan the right mix for your goals and your budget, and I handle each channel end to end. Pick one to see what it looks like.

Google search adExample

Sponsored

yourbusiness.com

Your Service In Your City | Call Today

Your offer, the reason to choose you and one clear next step.

Get a quoteOur servicesContact us
See my Google Ads service

Google Ads. Search, Display, Performance Max and remarketing campaigns that capture people at the exact moment they are searching for what you sell.

Great for high intent leads and sales.

Client work

Paid campaigns we run right now

Real businesses in the UAE, the USA, Canada and India. Pick one to see what we run for them and what it delivers.

OurKnots website, a d2c ecommerce client of Sushant Rana
ShopifyMeta AdsGoogle Ads

OurKnots

D2C ecommerce ยท India

โ‚น3.84L

Store sales, Sep 2026

5.13x

Meta ROAS, up from 0.72x

A range of laces, trims and wedding accessories with no online sales at all. We built the Shopify store, then turned its ads around: from a 0.72x Meta ROAS in February 2025 to 152 orders and โ‚น3.84 lakh of store sales in September 2026.

Read the case study
Behind the scenes

The tools I use to track and grow your results

Strong campaigns need strong tracking. I set up and use tools like Google Ads, Meta Ads Manager, Google Tag Manager, Google Analytics 4 and the Meta Pixel to follow every click and conversion. This lets me prove your results and keep improving them with real data, not guesswork.

Tracking is the part most people skip, and it is the reason so many accounts waste money. Tick what sounds like your ads to see where yours may be leaking.

  • Google Ads
  • Meta Ads Manager
  • Google Tag Manager
  • Google Analytics 4
  • Meta Pixel
Ad spend checkSelf check

Tick everything that sounds like your ads today.

Leaks ticked0 of 5

Nothing ticked yet. A free strategy call still checks the parts that are hard to see from the dashboard.

Book your free performance marketing strategy call
Ads + CRM

Your ads only work properly when your CRM is connected

Google and Meta learn from whatever you tell them a conversion is. If the only signal is a form fill, they go and find you more form fills, including the fake numbers and the people who were only browsing.

So on every account we connect the ads to your CRM. Each lead is saved with where it came from, your sales team updates the lead status, and the qualified leads and sales flow back into Google and Meta as conversions, with their value. From then on the platforms go after buyers, not forms.

  • Ad click saved with every lead
  • Lead status synced from Zoho, HubSpot or GoHighLevel
  • Qualified leads and sales sent back as conversions
  • Reports on cost per qualified lead and cost per sale
Book your free performance marketing strategy call
What Google and Meta learn fromExample

Four leads from this week's ads

  • Lead 1Fake numberNot counted
  • Lead 2Just browsingNot counted
  • Lead 3QualifiedSent to Google and Meta
  • Lead 4PaidSent with sale value

Google and Meta see the 2 leads that mattered, so it goes after more people like your real customers.

How I work

My simple and proven performance marketing process

Good ad results are not luck. They come from a clear process that I follow on every account. Here is how I take your campaign from an idea to a steady flow of leads and sales.

  1. Step 01

    Discovery and goal setting

    First I learn about your business, your customers, your profit margins and your goals. This tells me what a good result looks like for you, so every decision after this points in the right direction.

    • Business and customers
    • Profit margins
    • What a good result looks like
  2. Step 02

    Research and strategy

    I study your market, your competitors and the exact keywords and audiences that will bring you buyers. Then I build a clear plan that shows which platforms to use and how the budget will be split.

    • Market and competitors
    • Keywords and audiences
    • Platform and budget plan
  3. Step 03

    Campaign setup and tracking

    I build your campaigns, write the ad copy, plan the creatives and set up proper conversion tracking. Tracking is the part most people skip, and it is the reason so many accounts waste money. I make sure every lead and sale is counted correctly.

    • Campaigns and ad copy
    • Creative plan
    • Conversion tracking
  4. Step 04

    Launch and optimize

    Once live, I watch the numbers closely and improve the account every week. I test new ads, pause weak keywords, fix targeting and shift budget to the winners. This is where your results really start to climb.

    • New ad tests
    • Weak keywords paused
    • Budget shifted to winners
  5. Step 05

    Report and scale

    You get clear reports that show what you spent and what you earned back, in plain language. When a campaign is profitable, we scale it up in a safe and steady way.

    • Plain language reports
    • Spend versus return
    • Safe, steady scaling
What you get

What is included when you work with me

You get a complete, done for you service. I handle the strategy, the setup, the daily work and the reporting, so you can focus on running your business.

You always have one person who knows your account inside out, and that person is me.

Free strategy call

Ready to get more leads and sales from your ads?

Let us look at your business, your goals and your current ads together. I will show you where you are losing money and how we can fix it. There is no pressure and no obligation.

Why me

Why businesses choose me over a big agency

When you hire a large agency, your account is often handed to a junior team member while you speak to a salesperson. With me, you work directly with the person who actually builds and manages your campaigns. Nothing gets lost in the middle.

  • You talk to the expert, not a middleman

    Every strategy, every change and every report comes straight from me. You always get clear answers and fast replies.

  • Your budget goes into ads, not overheads

    A big agency has to cover big office costs. Working with me keeps your money focused on the ads and the results, which means better value for you.

  • Real numbers, no fluff

    I care about leads, sales and profit, not vanity metrics. My reports are simple and honest, and I will always tell you the truth about what is working.

Industries I run performance marketing for

I have run paid campaigns for many types of businesses, and I adjust my approach to fit each one. If your business depends on a steady flow of leads or online sales, performance marketing can work for you. If you are not sure, just book a call and I will give you an honest answer.

Each platform has its own page with the detail of how I run it. Pick the one you want to know more about.

Common questions

Performance marketing questions, answered

Budgets, platforms, tracking and fees. If yours is not here, ask me on the call.

What is performance marketing?

Performance marketing is paid advertising where you invest in real results such as leads, calls and sales, not just views or clicks. Every part of the campaign is tracked, so you can clearly see the return you are getting on your money.

How is performance marketing different from normal digital marketing?

Normal marketing often focuses on awareness and reach. Performance marketing focuses on measurable actions that grow your revenue. In simple words, you pay for outcomes, and every rupee is tracked back to a result.

Which platforms do you run performance marketing campaigns on?

I run campaigns on Google Ads, Meta Ads on Facebook and Instagram, LinkedIn Ads, YouTube Ads, Amazon Ads and Google Shopping. I choose the right mix based on your goals, your customers and your budget.

How much budget do I need to start?

There is no single answer, because it depends on your industry and your goals. Some clients start small and scale up once we see profit. On our first call, I will suggest a realistic starting budget for your market so you never overspend.

How soon will I see results?

Paid ads can start bringing traffic and leads within the first few days. That said, the first two to four weeks are used to gather data and improve the account. Real, stable results usually build from the first month onwards.

Do you only care about clicks or actual sales?

I care about sales and leads, not just clicks. Clicks are only the first step. My job is to turn those clicks into real customers and to lower your cost per result over time.

What is return on ad spend and why does it matter?

Return on ad spend, or ROAS, tells you how much revenue you earn for every rupee spent on ads. For example, a ROAS of five means you earned five rupees for every one rupee spent. It is one of the clearest ways to measure if your ads are profitable.

Can you fix my current ads that are not working?

Yes. This is one of the most common requests I get. I will audit your account, find the leaks that are wasting money, and rebuild the parts that are holding you back. Often the tracking itself is broken, which I fix first.

Do you work with small businesses or only big brands?

I work with both. Small and local businesses are welcome, and paid ads can work very well for them when set up carefully. I shape the plan around your size and your budget.

Will you handle both the strategy and the ad creatives?

Yes. I plan the full strategy, write the ad copy and guide the creatives so your images and videos match the message. You get a complete service, not just campaign settings.

How do you track leads and sales from my campaigns?

I set up proper conversion tracking using tools like Google Tag Manager, Google Analytics 4 and the Meta Pixel. This connects every form, call and purchase back to the ad that caused it, so we always know what is really working.

Do you provide reports and how often?

Yes. You get clear monthly reports written in plain language, plus updates whenever something important changes. You will always understand what you spent and what you earned back.

Can you run ads for my ecommerce store?

Yes. Ecommerce is a great fit for performance marketing. I use Google Shopping, Performance Max, Meta Ads and Amazon Ads to bring ready to buy shoppers to your products and track every sale.

Do you charge a fixed fee or a percentage of ad spend?

It depends on the size and needs of your account. I will explain the options clearly on our call and pick the one that is fair for both of us. There are no hidden charges.

Is performance marketing better than SEO?

They do different jobs. Paid ads bring fast results and instant traffic, while SEO builds free long term traffic over time. The best growth usually comes from using both together, and I can guide you on the right balance.

Do I need a landing page for my paid ads?

In most cases, yes. A focused landing page converts far better than a normal website page. If your landing page is weak, I will point it out and help you improve it, because it directly affects your cost per lead.

Can you run campaigns for clients outside India?

Yes. I work with clients in the US, Canada and other countries. Paid ad platforms are global, so I can manage your account from anywhere and target any market you want to reach.

What makes you different from a big agency?

With me, you work directly with the person who builds and runs your ads. There is no junior team and no middleman. You get faster replies, honest reporting and more of your budget going into actual results.

How do I get started with you?

Just book a free strategy call using the button on this page. We will talk about your business and your goals, and I will show you how paid ads can grow your leads and sales. No pressure at all.

Let us grow your business together

You have seen how I work and what I can do. The next step is a simple, friendly chat about your goals. Let us find out if we are the right fit.

Book your free performance marketing strategy call

No obligation ยท Free strategy call

Book your free performance marketing strategy call