Law firm marketing services

Law firm marketing that brings you more quality clients

I am Sushant Rana, and my team and I help law firms and individual lawyers get a steady stream of quality clients using Google Ads, local SEO and landing pages built around your practice areas. Does your firm rely on referrals and word of mouth, with case flow that goes up and down?

When someone needs a lawyer, they search online and reach out to one of the first firms they trust. We make sure that firm is yours, so you spend less time chasing work and more time practising law.

Book your free legal marketing callCheck your visibility

Book your free legal marketing call

Tell me about your firm and I will show you how to bring in more of the clients you want.

  1. 1Contact
  2. 2Firm
  3. 3Goals
Phone number *

No obligation. Your details stay with me.

Years experience
8+Years experience
Ad spend managed
₹50L+Ad spend managed
Markets served
4Markets served
Best B2B ROAS
4×Best B2B ROAS
The problem

Why good firms still have unsteady case flow

Many skilled lawyers depend on referrals and their reputation, which is valuable but unpredictable. Some months are busy and others are worryingly quiet.

The reality is that most people now search online the moment they need legal help. If your firm is not visible when they search, they contact a competitor instead. I fix this by making your firm easy to find and easy to trust exactly when clients are looking.

  • People search the moment they need legal help
  • They contact one of the first firms they trust
  • Your firm easy to find and easy to trust
Book your free legal marketing call
When a legal problem hitsExample

Pick a practice area

family lawyer near me

  • Your FirmOpen now · Near youCall

People reach out to one of the first firms they trust. That should be yours.

Why it works

Why online marketing works so well for law firms

  • Clients search when they need help

    People look for a lawyer online the moment a legal problem hits. Showing up there puts you in front of clients who are ready to act.

  • Legal cases are high value

    One good case can be worth a lot, so even a higher cost per lead can bring a strong return when the marketing is done right.

  • You can target by practice area

    I reach people looking for your specific practice areas in your location, so your budget goes only to relevant clients.

  • It builds a predictable pipeline

    Instead of relying only on referrals, steady marketing gives you a reliable flow of enquiries every month.

What I do

How I bring you more clients

Six pieces that work together, from the urgent search to the signed client. Pick one to see what it looks like.

Search adExample

Sponsored

yourfirm.com

Lawyer For Your Practice Area | Your Firm

The problem you solve, why clients trust you and one easy way to get in touch.

Call the firmPractice areasRequest a consultation

Google Ads for lawyers. I run ads that put your firm at the top of Google exactly when people search for a lawyer for their specific problem.

The advantage

Why high intent and high value make legal marketing powerful

Legal searches are different from most. When someone searches for a lawyer, the need is urgent and real, and a single case can be worth a great deal to your firm.

This combination of high intent and high value makes being visible so powerful. By putting your firm at the top of search for your practice areas and backing it with strong reviews, I help you win serious clients before your competitors even get a look. In legal marketing, visibility at the right moment is everything.

  • High intent: the need is urgent and real
  • High value: one case can be worth a great deal
  • Top of search, backed by strong reviews
Visibility checkSelf check

Tick everything that sounds like your firm today.

Gaps ticked0 of 5

Nothing ticked. A free call still checks the parts that are hard to see from the inside.

Book your free legal marketing call
Ads + CRM

Your ads only work properly when your CRM is connected

Google Ads learns from whatever you tell it a conversion is. If the only signal is a call or a form fill, it goes and finds you more of those, including wrong numbers and people who were only asking around.

So we connect your ads to your CRM. Each call and enquiry is saved with the ad it came from, your intake team marks which ones became consultations and signed clients, and those flow back into Google Ads as conversions. From then on the platform goes after real cases, not just enquiries.

  • Ad click saved with every call and enquiry
  • Intake team marks consultations and signed clients in the CRM
  • Signed clients sent back to Google Ads
  • Reports on cost per case
Book your free legal marketing call
What Google Ads learns fromExample

Four leads from this week's ads

  • Lead 1Fake numberNot counted
  • Lead 2Just browsingNot counted
  • Lead 3QualifiedSent to Google Ads
  • Lead 4PaidSent with sale value

Google Ads sees the 2 leads that mattered, so it goes after more people like your real customers.

Client work

Legal clients we work with

Trust Legal, a law firm in New Delhi. We rebuilt their website from scratch and look after its maintenance and technical care.

Trust Legal website, a legal services client of Sushant Rana
WebsiteMaintenance

Trust Legal

Legal services · New Delhi, India

2 yrs

Maintenance and technical care

Rebuilt

Website rebuilt from scratch

A law firm cannot afford a website that breaks or looks neglected. We rebuilt theirs from scratch and have handled maintenance and every technical requirement for two years: an issue is raised, it gets fixed, and they get back to their clients.

How I work

My law firm marketing process

A clear process, not luck. Pick a stage to follow along, or read all five below.

  1. Step 01

    Discovery and goals

    I learn about your firm, your practice areas and the cases you want most, so we focus your marketing correctly.

    • Your firm and practice areas
    • The cases you want most
    • Your goals

  2. Step 02

    Strategy

    I plan the right mix of ads, local SEO and pages for your areas, your location and your budget.

    • Ads, local SEO and pages
    • Planned for your location
    • Planned for your budget

  3. Step 03

    Setup

    I build your campaigns, practice area pages and profile, and set up call and intake tracking.

    • Campaigns and profile
    • Practice area pages
    • Call and intake tracking

  4. Step 04

    Optimize

    I improve your results every week, lowering your cost per case and raising lead quality.

    • Weekly improvements
    • Lower cost per case
    • Higher lead quality

  5. Step 05

    Report

    I send clear reports showing calls, enquiries and cost per case in plain language.

    • Calls and enquiries
    • Cost per case
    • Plain language
What you get

What is included when you work with me

You get a complete, done for you client generation system for your firm. You always work directly with me.

Free marketing call

Want a steady flow of quality cases?

Let me look at your firm and your practice areas and show you how we can bring you more of the clients you want. No pressure and no obligation.

Book your free legal marketing call
Why me

Why law firms choose me

You talk to the person running your marketing, and every report is about calls, enquiries and cost per case.

  • You work directly with the expert

    You talk to the person running your marketing, with clear answers and fast replies.

  • Focus on real cases

    I care about actual enquiries and signed clients and your cost per case, not clicks and vanity numbers.

  • Honest reporting

    I report on calls, enquiries and cost per case in plain language, so you always know your return.

Law firms I work with

I help solo lawyers and multi lawyer firms across practice areas such as family law, personal injury, criminal defence, corporate, immigration and property law. Whatever your focus, I can bring you more of the right clients.

  • Solo lawyers
  • Multi lawyer firms
  • Family law
  • Personal injury
  • Criminal defence
  • Corporate
  • Immigration
  • Property law
  • Local businesses

Services behind your law firm marketing

The channels, pages and intake follow up that bring cases in, each with its own page if you want the detail.

Common questions

Frequently asked questions about law firm marketing

Channels, costs, practice areas and tracking. If yours is not here, ask me on the call.

How do you get clients for my firm?

I use Google Ads, local SEO and practice area landing pages to reach people searching for a lawyer, then turn those searches into calls and enquiries for your firm.

Which channels work best for law firms?

Google Ads and local SEO usually work best, because they reach people actively looking for legal help. Reviews and a strong profile add important trust.

Is legal marketing expensive?

Legal keywords can cost more than average, but a single case is often high value, so the return can be strong. I focus on quality enquiries to keep your cost per case sensible.

How soon will I see results?

Google Ads can bring enquiries within days, while local SEO builds over a couple of months. Together they give you both fast and lasting results.

Do you do legal SEO or ads?

Both. I combine paid ads with local SEO because together they bring more clients than either alone, and I balance them to fit your budget.

Can you target a specific practice area?

Yes. I build focused campaigns and landing pages for each practice area, so you attract the exact type of cases you want.

Can you help me rank on Google Maps?

Yes. I optimize your Google Business Profile and local SEO so your firm shows up in the map results when nearby clients search.

Do you build landing pages for each practice area?

Yes. I build a focused page for each practice area that speaks to that client's problem and turns clicks into enquiries.

How do you track calls and enquiries?

I set up call and intake tracking so we can see exactly which ads and searches are bringing you cases, and improve from there.

How do reviews help my firm?

People rely heavily on reviews when choosing a lawyer. I help you get more genuine reviews and manage your reputation to build trust.

Do you work with solo lawyers?

Yes. I work with solo lawyers as well as larger firms, and I tailor the plan and budget to fit your size and goals.

Can you handle a competitive practice area?

Yes. Competitive areas need sharper targeting and stronger pages, which is exactly where careful marketing makes the biggest difference.

What will my cost per case be?

It varies by practice area and location, but my goal is always to lower it over time while keeping quality high. I track it closely so you see the real return.

What reports will I get?

You get clear monthly reports showing calls, enquiries and cost per case, plus updates on the work done.

How do I get started?

Just book a free legal marketing call using the button on this page. I will look at your firm and show you how to bring in more clients.

Ready to grow your practice?

Let us talk about your firm and your practice areas and build a marketing plan that brings you a steady flow of quality clients.

Book your free legal marketing call

No obligation · Free marketing call

Book your free legal marketing call