A massive audience
Almost everyone watches YouTube. Whatever your business, your customers are spending time there every single day.
YouTube Ads
YouTube Ads services that grow your brand and your sales
I am Sushant Rana, and my team and I run YouTube Ads that grow your brand and bring real sales, not just views. Want to reach millions of viewers with video and turn them into customers? That is what YouTube Ads can do, and we can set it all up for you.
YouTube is the second largest search engine in the world, and its ads are managed through Google Ads. We run YouTube Ads for businesses across India, the US and Canada.
Book your free YouTube Ads strategy call
Tell me about your business and your video, and I will come to the call with a plan.
- 1Contact
- 2Video
- 3Goals
- Years experience
- 8+Years experience
- Ad spend managed
- ₹50L+Ad spend managed
- Markets served
- 4Markets served
- Best B2B ROAS
- 4×Best B2B ROAS
The basics
What YouTube Ads are and why they matter
YouTube Ads are video and image ads that run on YouTube. They are managed through Google Ads, which means they come with the same powerful targeting and tracking.
Billions of hours of video are watched on YouTube every day. This gives your business a huge, engaged audience and one of the cheapest ways to get in front of people using video.
- Run through Google Ads, with its targeting and tracking
- A huge, engaged audience
- One of the cheapest ways to reach people with video
The first secondsAdSkip ad ▸
Hook. Grab attention before the skip button appears.
Show and tellAdAd
Story. Show your product, your face and your story.
One next stepAdAd
Action. Give one clear reason to visit your site.
I guide the script so the video holds attention and drives action. A good message matters more than expensive production.
Why it works
Why YouTube Ads are so powerful
Video reaches people while they watch content they love, and with Google behind it, every view can be targeted and tracked.
Cheap views
You can often reach thousands of viewers for a small budget. This makes YouTube one of the most cost effective ways to build awareness.
Powerful targeting
Because YouTube runs on Google Ads, you can target by interests, keywords, topics and even people who visited your site.
Video builds trust fast
People trust what they can see and hear. Video lets you show your product, your face and your story, which builds trust far quicker than text.
Ad formats
The YouTube ad formats I run for you
Each format suits a different goal, from a six second reminder to a full story. I pick the mix that fits your message. Pick one to see what it looks like.
AdSkip ad ▸
Skippable in stream ads. Ads that play before or during a video and can be skipped after a few seconds.
You mostly pay only when someone watches, so it is very cost effective.
AdPlays in full
Non skippable ads. Short ads that must be watched fully.
Best when you want to be sure your full message is seen.
One quick, memorable messageAd6 seconds
Bumper ads. Six second ads that deliver a quick, punchy message.
Great for staying in people's minds and reinforcing your brand.
what your buyer searches
Your video titleSponsored · Your channel
In feed video ads. Ads that appear in YouTube search results and next to related videos.
Perfect for reaching people who are actively looking.
Shorts
Your channel · Sponsored
Learn moreShorts ads. Ads that appear inside YouTube Shorts.
Short video is growing fast here, and attention is high.
Targeting
How I reach the right viewers
Views only matter when they come from the right people. I combine three kinds of targeting so your video reaches people who are likely to care about your offer. Pick one to see how it works.
- Interests and topics
- Keywords and placements
- Custom and remarketing audiences
Home and gardenFitnessBusinessCookingTravel
Example interests, picked to match your buyers.
Interests and topics. Show your ads to people based on what they are interested in and the topics they watch.
: watch this firstSponsored · Your channel
Keywords and placements. Target specific search terms and even place your ads on specific channels and videos your audience watches.
- 1Someone visits your website
- 2They leave without buying
- 3They see your video on YouTube
- 4They come back when they are ready
Custom and remarketing audiences. Reach people who look like your best customers, and follow up with people who already visited your site but did not buy.
The advantage
Why video builds trust faster than any other ad
Text and images can tell people about your business, but video lets them see and feel it. When a person watches you explain your product, hears your voice and sees real results, trust builds much faster.
This is why YouTube Ads are so strong for growing a brand and warming up buyers. Even people who do not buy right away will remember you, and remarketing brings them back when they are ready.
Tick everything that sounds like your video ads today.
Gaps ticked0 of 5
Nothing ticked yet. A free strategy call still checks the targeting, message and tracking behind your video ads.
A gap or two. These are usually the first things I fix so views start turning into customers.
Your video budget is very likely buying views, not customers. Tracking and remarketing are where I would start.
Ads + CRM
YouTube Ads only works properly when your CRM is connected
YouTube Ads learns from whatever you tell it a conversion is. If the only signal is a form fill, it goes and finds you more form fills, including the fake numbers and the people who were only browsing.
So on every account we connect the ads to your CRM. Each lead is saved with where it came from, your sales team updates the lead status, and the qualified leads and sales flow back into YouTube Ads as conversions, with their value. From then on the platform goes after buyers, not forms.
- Ad click saved with every lead
- Lead status synced from Zoho, HubSpot or GoHighLevel
- Qualified leads and sales sent back as conversions
- Reports on cost per qualified lead and cost per sale
Four leads from this week's ads
- Lead 1Form filled1 conversion
- Lead 2Form filled1 conversion
- Lead 3Form filled1 conversion
- Lead 4Form filled1 conversion
YouTube Ads sees 4 equal conversions, so it chases more form fills, including the junk ones.
- Lead 1Fake numberNot counted
- Lead 2Just browsingNot counted
- Lead 3QualifiedSent to YouTube Ads
- Lead 4PaidSent with sale value
YouTube Ads sees the 2 leads that mattered, so it goes after more people like your real customers.
How I work
My YouTube Ads process
Five clear stages, from choosing the goal to scaling the videos that work. Pick a stage to follow along.
Step 01
Goals and audit
I learn your business and your goals, so I know whether we are aiming for awareness, leads or sales.
- Business and goals
- Awareness, leads or sales
- Current results reviewed
Step 02
Audience and message
I plan who to target and what your video should say, and I guide the script so it holds attention and drives action.
- Who to target
- What the video says
- Script guidance
Step 03
Setup and tracking
I build your campaigns and set up proper tracking, so we can measure real results and not just views.
- Campaigns built
- Conversion tracking
- Remarketing lists
Step 04
Launch and test
I launch and test different audiences and videos to find the combinations that perform best.
- Campaigns live
- Audiences tested
- Videos compared
Step 05
Optimize and scale
I improve the account, cut what does not work and scale the winners in a safe and steady way.
- Weak parts cut
- Winners scaled
- Steady growth
What you get
What is included in my YouTube Ads service
You get a complete, done for you YouTube Ads service. I handle the strategy, the targeting, the setup and the reporting, and you always work directly with me.
Audience research
Interests, topics, keywords, placements and custom audiences planned around the people likely to care about your offer.
Video script guidance
I guide the video and the message so it holds attention and drives action. I can work with a video you already have or advise on a simple one to create.
Campaign build
Campaigns built in Google Ads with the right formats for your goal, whether that is awareness, leads or sales.
Conversion tracking
Proper tracking set up so we measure real results, not just views.
Weekly optimization
Audiences and videos tested every week, what does not work cut and the winners scaled in a safe and steady way.
Clear monthly reports
Plain language reports showing spend, views, actions and results, plus updates on anything important.
Free strategy call
Want to reach millions of viewers on YouTube?
Let me look at your business and your goals and show you how YouTube Ads can grow your brand and your sales. No pressure and no obligation.
Why me
Why businesses choose me for YouTube Ads
The person who plans your ads is the person you talk to, and success is measured in leads and sales, not view counts.
You work directly with the expert
You talk to the same person who plans and runs your ads, with clear answers and fast replies.
Focus on real results
I care about leads and sales, not just view counts, and I set up proper tracking to prove it.
Honest reporting
I report on what matters in plain language, so you always know what your budget is doing.
Businesses I run YouTube Ads for
Ecommerce brands, coaches and course creators, local services, healthcare, real estate and any business that can tell a good story on video. If you have something to show, YouTube can work for you.
Services that pair with YouTube Ads
YouTube works best alongside search, social and remarketing, so viewers who remember you can find you again.
Common questions
YouTube Ads questions, answered
Cost, formats, videos and targeting. If yours is not here, ask me on the call.
What are YouTube Ads?
YouTube Ads are video and image ads that run on YouTube. They are managed through Google Ads, so they come with strong targeting and full tracking.
How much do YouTube Ads cost?
YouTube is one of the cheaper platforms for reach, and you can often get thousands of views for a small budget. On our call I will suggest a realistic starting budget for your goals.
Do I need a professional video?
Not always. A clear, honest video often works better than a fancy one. I guide the script and message, and I can work with a simple video or advise you on creating one.
How am I charged, per view or per click?
It depends on the format. With skippable ads you usually pay only when someone watches a good part of your ad or clicks, which keeps your money focused on real interest.
What is a skippable in stream ad?
It is an ad that plays before or during a video and can be skipped after a few seconds. You mostly pay only when someone keeps watching, so it is very cost effective.
What are bumper ads?
Bumper ads are six second ads that cannot be skipped. They are great for quick, memorable messages that keep your brand in people's minds.
Can YouTube Ads get me sales or only views?
They can get you sales when set up with proper tracking and remarketing. Views are only the start, and my job is to turn attention into real customers.
How do you target the right viewers?
I use interests, topics, keywords, placements, custom audiences and remarketing, so your ads reach people who are likely to care about your offer.
Can I retarget people who visited my site?
Yes. Remarketing on YouTube shows your ads to people who already visited your website, which is one of the cheapest ways to bring back lost buyers.
How soon will I see results?
Awareness and views build quickly, often within days. Leads and sales usually build over the first few weeks as we test and improve the account.
Are YouTube Ads good for small businesses?
Yes. Because reach is cheap, even small businesses can build strong awareness on YouTube when the targeting and message are right.
Do you help with the video script?
Yes. I guide the script and message so your video holds attention and drives action. A good message matters more than expensive production.
Can you run YouTube Ads for ecommerce?
Yes. I use video and remarketing to build interest and bring shoppers back to your products, with full tracking of sales.
What reports will I get?
You get clear monthly reports in plain language showing spend, views, actions and results, plus updates on anything important.
How do I get started?
Just book a free YouTube Ads strategy call using the button on this page. We will talk about your goals and I will show you how YouTube can grow your brand and sales.
Ready to grow with video?
Let us talk about your goals and build a YouTube plan that gets you seen, remembered and chosen by more customers.
Book your free YouTube Ads strategy callNo obligation · Free strategy call