Free buyers who keep coming
Once your pages rank, they bring shoppers every day without paying per click. This traffic keeps working for you long term.
Ecommerce SEO services
Ecommerce SEO services that bring free buyers to your online store
I am Sushant Rana, and my team and I help online stores grow their organic sales month after month. Ecommerce SEO gets your product and category pages ranking on Google, so ready to buy shoppers find you for free, without you paying for every single click.
Paid ads stop the moment you stop paying, but SEO keeps bringing buyers long after the work is done. We help Shopify, WooCommerce and other online stores turn Google into a steady sales channel.
Book your free ecommerce SEO audit
Tell me about your store and I will review it for free.
- 1Contact
- 2Store
- 3Goals
- Years experience
- 8+Years experience
- Markets served
- 4Markets served
- Accounts you own
- 100%Accounts you own
- Point of contact
- 1Point of contact
The basics
What ecommerce SEO is and why it matters
Ecommerce SEO is the work that helps your online store rank on Google for the searches people use when they want to buy. It focuses on your category pages, product pages and the overall health of your store.
This matters because most shoppers start on Google. If your products show up for buying searches, you get free, high intent traffic that keeps coming, which lowers how much you need to spend on ads.
- Found for the searches people use to buy
- Free traffic that keeps coming
- Less money spent on ads
Organic result, no cost per click
yourstore.com › category
| Shop Online at Your Store
Rating · In stock
Your category page, with helpful text and the right products, ranking for a buying search.
Once a page ranks, it keeps bringing shoppers without paying per click.
Why it works
Why ecommerce SEO is a smart investment
Ads rent attention. SEO builds a sales channel your store owns.
Less dependence on paid ads
Strong SEO reduces how much you rely on ads. Many stores use SEO to lower their overall cost of getting a sale.
Category and product pages capture buyers
These pages target the exact searches people use before buying, so they attract shoppers who are ready to purchase.
Results grow over time
Unlike ads, SEO builds up. The work you do now keeps paying off and compounds month after month.
What I optimize
The ecommerce SEO work I do for you
Seven parts of your store that decide whether shoppers find your products on Google. Pick one to see what it looks like.
- “buy product type online”Category pageMapped
- “brand model name”Product pageMapped
- “best product type for your use”Buying guideMapped
- “product type for kids”Sub-category pageMapped
Each buying search points to the page best placed to make the sale.
Product and category keyword research. I find the exact buying searches for your products and categories, so we target searches that lead to sales.
yourstore.com/product-type/
H1
Product Type
Short, helpful intro
Product one
Product two
Product three
Buying guideCommon questionsRelated categories
Category page SEO. I optimize your category pages, which are often your biggest ranking opportunity, with the right keywords and helpful content.
Product one, clear descriptive title
Reviews
Add to cartUnique descriptionSize and materialCare and delivery details
Product page SEO. I improve your product titles, descriptions and details so each product page can rank and convert better.
Home
Category
Sub-category
Product one
Product two
Buying guides
Shoppers and Google reach every product in a few clicks.
Site structure and navigation. I organize your store so both shoppers and Google can move through it easily, which spreads ranking power.
- /product-type/?color=red&sort=priceFilter URLControlled
- /product-one/?variant=2Duplicate of /product-one/Canonical set
- /product-two/Out of stock, page kept liveRelated shown
- Product one, copied textSame as the supplier's siteRewritten
Technical health. I fix crawl issues, duplicate content and other technical problems that are common on stores and quietly hurt rankings.
Guide
How to choose the right product type
Product one
Product two
Product three
Shoppers earlier in their search, linked straight to your products.
Content and buying guides. I add blogs and buying guides that attract shoppers earlier in their journey and link them to your products.
{ "@type": "Product",
"name": "Product one",
"offers": { ... },
"aggregateRating": { ... } }Can show in search as
yourstore.com › product-one
Product one | Your Store
Rating · Reviews · In stock
Reviews and schema. I set up product schema and reviews so your listings can show stars and details in search, which lifts clicks.
The challenge
The special problems of ecommerce SEO and how I solve them
Online stores face SEO problems that normal websites do not. You often have thin or duplicate product descriptions, hundreds of similar pages, filters that create endless URLs, and out of stock products that lose their rankings.
I know how to handle all of these. I write unique content where it matters, control the filter and duplicate page issues, and manage out of stock pages so you do not lose the rankings you worked hard to earn. Solving these problems is what separates real ecommerce SEO from basic SEO.
- Unique content where it matters
- Filter and duplicate pages under control
- Out of stock pages that keep their rankings
Tick everything that sounds like your online store.
Problems ticked0 of 6
Nothing ticked yet. A free audit still checks the store issues that are hard to see from the front end.
A problem or two. These are usually the first things I fix on a store.
Your store is very likely losing rankings to these problems. Solving them is what separates real ecommerce SEO from basic SEO.
How I work
My ecommerce SEO process
Five clear stages, from the store audit to monthly reports. Pick a stage to follow along, or read all five below.
Step 01
Store audit
I check your store's rankings, structure and technical health to find the biggest opportunities and problems.
- Current rankings
- Store structure
- Technical health
Step 02
Keyword and structure plan
I map buying keywords to your categories and products and plan a clean structure for growth.
- Buying keywords mapped
- Categories and products
- Structure for growth
Step 03
Optimize categories and products
I optimize your most valuable pages first, since these bring the fastest gains in sales.
- Most valuable pages first
- Category pages
- Product pages
Step 04
Technical fixes and content
I fix technical issues and add content and links that support your product pages.
- Technical issues fixed
- Buying guides and blogs
- Links to product pages
Step 05
Track and report
I track rankings, traffic and sales and send you clear reports in plain language.
- Rankings tracked
- Organic traffic and sales
- Plain language reports
What you get
What is included in my ecommerce SEO service
You get a complete, done for you ecommerce SEO service focused on growing your organic sales. You always work directly with me.
Product and category keyword research
The exact buying searches for your products and categories, mapped to the right pages.
On-page optimization
Category and product pages optimized with the right keywords, helpful content and unique descriptions.
Technical fixes
Crawl, speed, filter and duplicate content issues fixed, and out of stock pages handled properly.
Content and buying guides
Blogs and guides that attract shoppers earlier and link them to your products.
Product schema and internal linking
Schema so listings can show stars and details, plus internal links that spread ranking power.
Clear monthly reports
Rankings, organic traffic and sales in plain language, plus updates on the work done.
Free audit
Want more sales without paying for every click?
Let me take a free look at your store and show you the biggest SEO opportunities to grow your organic sales. No pressure and no obligation.
Why me
Why online stores choose me
The person who plans your store's SEO is the person you talk to, and every report is about rankings, traffic and sales.
You work directly with the expert
You talk to the person doing the work, with clear answers and fast replies.
I understand ecommerce problems
I know how to handle duplicate content, filters and out of stock pages, which most basic SEO misses.
Honest reporting
I report on rankings, traffic and sales in plain language, so you always know what you are getting.
Online stores I work with
Shopify stores, WooCommerce stores and other ecommerce platforms across many product categories. If you sell products online, ecommerce SEO can grow your free sales.
- Shopify stores
- WooCommerce stores
- Other ecommerce platforms
- Ecommerce brands
Services that pair with ecommerce SEO
Online stores grow fastest when SEO, Shopping ads and a healthy store are handled together.
- Google Shopping Ads
- Technical SEO
- On-page SEO
- Ecommerce websites
- Link building
- Content SEO
Common questions
Ecommerce SEO questions, answered
Products, categories, filters and reporting. If yours is not here, ask me on the call.
What is ecommerce SEO?
Ecommerce SEO is the work that helps your online store rank on Google for buying searches. It focuses on your product pages, category pages and the technical health of your store.
How is ecommerce SEO different from normal SEO?
Ecommerce SEO deals with special problems like hundreds of product pages, duplicate content, filters and out of stock items. It also puts a big focus on category and product pages that capture buyers.
Do I need SEO if I already run paid ads?
Yes. Ads stop when you stop paying, but SEO keeps bringing buyers for free. Using both together usually lowers your overall cost of getting a sale.
Should I optimize category pages or product pages?
Both, but category pages are often the biggest opportunity because they target broad buying searches. I optimize both in the right order for the best gains.
What about duplicate product descriptions?
Duplicate descriptions can hurt your rankings. I write unique content for your most important products and handle the rest in a smart way to avoid problems.
How do you handle out of stock products?
Out of stock pages can lose valuable rankings if handled wrongly. I manage them so you keep the ranking power and guide shoppers to related products.
What is the faceted navigation problem?
Filters on stores can create endless duplicate URLs that confuse Google and waste crawl budget. I control these so your important pages get the attention instead.
How soon will I see results?
Ecommerce SEO usually shows movement over two to three months, with bigger gains building over time as your pages gain authority.
Do reviews help ecommerce SEO?
Yes. Reviews add fresh content and trust, and with review schema your listings can show stars in search, which lifts clicks and sales.
Can you do SEO for my Shopify store?
Yes. I work with Shopify, WooCommerce and other platforms and know the SEO strengths and limits of each one.
Will you write product descriptions?
I write or improve descriptions for your most important products so they are unique and helpful, which supports both rankings and sales.
How do you find product keywords?
I research the exact words shoppers use before buying, including brand, model and buying phrases, and map them to the right pages.
Can ecommerce SEO reduce my ad costs?
Yes. As your organic sales grow, you can rely less on ads for the same revenue, which lowers your overall cost of getting a sale.
Do you fix technical issues too?
Yes. Technical health is a big part of ecommerce SEO. I fix crawl, speed and duplicate content issues that hold stores back.
What reports will I get?
You get clear monthly reports showing rankings, organic traffic and sales, plus updates on the work done.
How do I get started?
Just book a free ecommerce SEO audit using the button on this page. I will review your store and show you how to grow your organic sales.
Ready to grow your store with free traffic?
Let us look at your store together and build an SEO plan that brings ready to buy shoppers to your products every day.
Book your free ecommerce SEO auditNo obligation · Free ecommerce SEO audit