Case studies · Google Ads

Google Ads case studies, with the real numbers

Google Ads accounts my team and I run right now, for online stores and lead generation businesses in India, the UAE, Canada and the USA.

Every result here comes from the client's own ad account. Start with the OurKnots turnaround and Yalla Renovation's lead engine, then the other accounts below.

Google Ads results at a glanceReal clients
  • OurKnotsD2C ecommerce14.05xROAS, Sep 2026
  • Elixir EngineeringFire safety engineering40-45Leads a month, SEO + Ads
  • Yalla RenovationHome renovation, Dubai2,287Form submissions, 24 months
  • Warrior's CoveMartial arts academy1+ yrLeads without a break
OurKnots ROAS, Sep 2026
14.05xOurKnots ROAS, Sep 2026
OurKnots cost per conversion
₹206OurKnots cost per conversion
Yalla form submissions
2,287Yalla form submissions
Countries
4Countries
Lead generation · UAE

Yalla Renovation: 2,287 tracked form submissions

24 months of Search and Performance Max for a Dubai renovation company. Hover the chart for any month.

Yalla Renovation on Google AdsOct 2024 to Sep 2026
Recorded conversions
Oct 2024Jan 2025Apr 2025Jul 2025Oct 2025Jan 2026Apr 2026Jul 2026Sep 2026
View as a table
MonthRecorded conversions
Oct 2024146
Nov 2024103
Dec 202461
Jan 202554
Feb 202570
Mar 2025154
Apr 2025294
May 202555.33
Jun 2025107.11
Jul 2025147.51
Aug 2025165.39
Sep 2025113.96
Oct 202572
Nov 202581
Dec 202555.50
Jan 202690
Feb 202677
Mar 2026171
Apr 2026326.06
May 2026108.99
Jun 202678.95
Jul 202680
Aug 202687
Sep 202688
Home renovation · Dubai

Yalla Renovation

12.5M impressions, 254K clicks and 2,287 tracked form submissions in 24 months. One Performance Max campaign brought 67.2% of the forms on 32.8% of the spend.

12.5M+

Impressions

254K+

Clicks

2,287

Form submissions

+244%

Recorded conversions

Read the full case study
Lead generation · Education

4S Study Abroad: 8,859 enquiries at ₹278

19 quarters of Google Ads for a study-abroad consultancy in Dubai, including the bad year. Hover the chart for any quarter.

4S Study Abroad on Google AdsQ2 2020 to Q4 2024
Enquiries
Q2 2020Q1 2021Q4 2021Q3 2022Q2 2023Q1 2024Q4 2024
View as a table
MonthEnquiries
Q2 202068
Q3 2020675
Q4 2020976
Q1 2021669
Q2 2021558
Q3 20211,070
Q4 2021705
Q1 2022671
Q2 2022333
Q3 20221,266
Q4 2022179
Q1 2023473
Q2 2023153
Q3 2023202
Q4 202359
Q1 202482
Q2 2024197
Q3 2024285
Q4 2024238
Overseas education · Dubai, UAE

4S Study Abroad

₹24.6 lakh of Google Ads brought 8,859 enquiries at ₹277.91 each. After a costly reach experiment in 2023, cost per enquiry fell 59.6% from Q4 2023 to Q4 2024.

8,859

Enquiries

₹278

Per enquiry

16.47%

Click to enquiry

−59.6%

Q4 23 to Q4 24

Read the full case study
Client work

More Google Ads accounts we run right now

Lead generation for engineering, fitness and training brands. Pick one to see what we run for them.

Elixir Engineering website, a fire safety engineering client of Sushant Rana
SEOGoogle Ads

Elixir Engineering

Fire safety engineering · India

40-45

Leads every month, SEO and Ads

SEO + Ads

Ads cover what SEO has not reached

Fire safety maintenance, Form B audits, training and repairs are hard to find online. SEO got several target keywords ranking, and Google Ads covers the searches SEO has not reached yet.

The same brands on other channels, and the service behind these results.

Common questions

Google Ads case studies, answered

Which Google Ads case studies are on this page?

OurKnots, a D2C brand that went from a 0.71x to a 14.05x ROAS; Yalla Renovation in Dubai, with 2,287 tracked form submissions in 24 months; and 4S Study Abroad, with 8,859 enquiries at ₹278 each.

Are these real results?

Yes. Every result comes from the client's own Google Ads account, with screenshots on each case study.

Can you look at my Google Ads account?

Yes. Fill in the form on this page and I review your account for free, with no obligation.

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