Case study · Google Ads

OurKnots on Google Ads: 0.71x to 14x ROAS

Google Ads runs alongside Meta for OurKnots, the fabric laces and trims brand. In February 2026 it spent ₹12K for 6 conversions. In September 2026, on a smaller ₹9K budget, it brought 43.91 conversions at ₹206 each and a 14.05x ROAS.

Every number here comes from the Google Ads account, and the campaigns are still running. Hover the chart to follow the turnaround.

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OurKnots on Google Ads, month by monthJan to Sep 2026
ROAS
Jan 2026Apr 2026Jul 2026Sep 2026

ROAS as Google Ads reports it in the account's Actual ROAS column. Hover or tap a month for its numbers.

View as a table
MonthROAS
Jan 20265.33x
Feb 20260.71x
Mar 20262.13x
Apr 20263.82x
May 20264.95x
Jun 20262.88x
Jul 20266.43x
Aug 202611.97x
Sep 202614.05x
ROAS, Sep 2026
14.05xROAS, Sep 2026
Conversions, Sep 2026
43.91Conversions, Sep 2026
Cost per conversion
₹206Cost per conversion
Monthly budget
~₹9KMonthly budget
The real struggle

A good first month, then a crash

January looked promising at 5.33x. February did not: spend went up to ₹12K and conversions fell to 6, each costing ₹2,000.

March recovered only to 2.13x, and June slipped back to 2.88x. The turnaround came from making the same budget work harder, not from spending more.

  • Feb 2026: 0.71x ROAS, ₹2,000 per conversion
  • Mar 2026: 2.13x, ₹1,070 per conversion
  • Jun 2026: a dip to 2.88x before the climb
Then and nowFrom Google Ads
MonthFeb 2026Sep 2026
Ad spend₹12.00K₹9.05K
Conversions6.0043.91
Cost per conversion₹2.00K₹206
ROAS0.71x14.05x

Less spend than February, seven times the conversions, and every conversion about ten times cheaper.

Milestones

The road to 14x on Google

Same budget all year. These are the months that mattered.

  1. 01Jan 2026A promising start16 conversions at ₹465 each and a 5.33x ROAS in the first month.
  2. 02Feb 2026The low pointSpend rose to ₹12K but conversions fell to 6, at ₹2,000 each: a 0.71x ROAS.
  3. 03Apr 2026Back above 3x18.12 conversions at ₹495 each and a 3.82x ROAS, on a smaller ₹8.96K budget.
  4. 04Jul 202625 conversions in a month25.01 conversions at ₹360 each, a 6.43x ROAS.
  5. 05Aug 2026Past 10x33.11 conversions at ₹275 each and a 11.97x ROAS.
  6. 06Sep 2026The record month43.91 conversions at ₹206 each and a 14.05x ROAS, on ₹9.05K of spend.

More from this account

Google Ads works alongside Meta for OurKnots. See the other half of the story:

Common questions

OurKnots on Google Ads, answered

What ROAS does OurKnots get from Google Ads?

14.05x in September 2026, up from 0.71x in February 2026, as the account's Actual ROAS column reports it.

How much does OurKnots spend on Google Ads?

About ₹9K a month. September 2026 was ₹9.05K.

What does a Google Ads conversion cost OurKnots?

₹206 in September 2026, down from ₹2,000 in February 2026.

Does OurKnots run Meta Ads too?

Yes. Google Ads runs alongside Meta Ads, and the OurKnots Meta Ads case study covers the other half of the story.

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